Google Analytics Advanced
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
1
If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
1
A session in Google Analytics times out after how many minutes by default?
30
What is a HIT?
A URL stream of data that google analytics has collected from a consumer on the tracked website/web page Data includes: language, device, resolution, etc.
What does Google Analytics use to differentiate new and returning users?
A browser cookie A randomly-assigned unique identifier
What does Google Analytics call a URL that passes data parameters for reporting?
A hit
Event Hit Four Parameters
Action Category Label Value
What will happen if a user clears the Analytics cookie from their browser?
Analytics will not be able to associate user behavior data with past data collected by the tracking code Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
When defining a measurement plan, what is the order of steps?
Business objectives > key actions > KPIs
What four parameters can be included with an event hit for reporting?
Category, Action, Label, Value
To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?
Cross-domain tracking
To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
Custom Dimension
To collect the number of comments users posted to a website page, what feature would be used?
Custom Metric
Configuration Rules
Data Filters Goals Data Grouping Custom Dimensions Custom Metrics Imported Data
When a Custom Dimension is active, what data will it affect?
Data collected after the Custom Dimension was applied
When does the Google Analytics tracking code send a pageview hit to Analytics?
Every time a user loads a webpage
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. T/F
False
If data is excluded from a view using a filter, it may be recovered within thirty days. T/F
False
View filters may be applied retroactively to any data that has already been processed. T/F
False
To see data for users from the U.S. and Canada only in a view, which filter would be applied?
Filter 1: include U.S. and Canada
Custom Metrics can have which scopes?
Hit Product
KPI definition
Key Performance Indicator
Top 3 most popular HITs?
Pageview hit Event (clicking a video or certain thing on webpage) hit Transaction hit
Every Property should have 3 views? What are they?
Raw Data Test Master (there can be different views used, but these are the standard)
Macro Conversions
Reaching or getting consumer on your website to make a conversion
To pair metrics with dimensions, what should they have in common?
Same Scope
Micro Conversion
Smaller action that ultimately leads to a Macro conversion example: signing up for a mail list
Google Tage Manager
Tag Manager lets you make updates to your tracking code from a centralized location, rather than having to manually update the code on every page of your website.
To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
The Measurement Protocol
What are macro-conversions in a measurement plan?
The main website actions users take that accomplish stated business goals
If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. T/F
True
To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?
User
How does Google Analytics collect data?
With a snippet of Javascript tracking code that's included on every web page of the site where you want to collect data.
