Google Analytics Set

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If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

/order/complete.php

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

1

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

3

When linking a Google Ads account to Google Analytics, what is not possible?

Adjust keyword bids in Google Ads from Google Analytics

Which reports indicate how traffic arrived at a website?

All Traffic

If a web page visitor clears the Analytics cookie from their browser, what will occur?

All of the below Analytics will not be able to associate user behavior data with past data collected Analytics will set a new unique ID the next time a browser loads a tracked page Analytics will set a new browser cookie the next time a browser loads a tracked page

What report shows which web pages get the most traffic and highest engagement?

All pages

What is not a benefit of Google Analytics Remarketing?

Allow customers to quickly reorder an item they have previously purchased (THESE ARE TRUE) Show customized ads to customers who have previously visited your site Create remarketing lists without making changes to your existing Analytics snippet Create remarketing lists based on custom segments and targets

What is a "secondary dimension" in Google Analytics?

An additional report dimension for more specific analysis

What is a "dimension" in Google Analytics?

An attribute of a data set that can be organized for better analysis

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Assisted conversion

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Attribution modeling

What report shows the percentage of traffic that previously visited a website?

Behavior > New vs returning report

Which parameters can be included with an event hit for reporting?

Category, Action, Label, Value

To increase the speed at which Google Analytics compiles reports, what action could be taken?

Choose "Faster response" in the sampling pulldown menu

What report compares metrics based on user acquisition date over a series of weeks?

Cohort Analysis

What does assigning a value to a Google Analytics Goal enable?

Compare goal conversions and measure changes to a website

To track users and sessions across multiple domains, what first must be set up?

Cross-domain tracking

What feature collects company-specific data such as Member Status?

Custom Dimension

What filter would only include data from a campaign titled "Back to School" in Campaign reports?

Custom Include filter with field "Campaign Name" and pattern "back to school"

What feature is required to collect the number of comments users posted to a web page?

Custom Metric

What would prevent data from appearing in a Custom Report?

Custom Report isn't shared with users in the same view

What channel is not included in the default Channels report?

Device

What feature would be used to collect how many times users downloaded a product catalog?

Event Tracking

When does the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user loads a webpage with embedded tracking code

When does the tracking code send an event hit to Google Analytics?

Every time a user performs an action with event tracking implemented

What report indicates the last page users viewed before leaving a website?

Exit Pages report

Sharing a Custom Report will share the report configuration and data included in the report.

FALSE

In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

False

Sampling is applied to reports before segmentation.

False

View filters may be applied retroactively to any data that has been processed.

False

Views can include website data collected before the view was created.

False

Once filters have been applied, what is the option to recover filtered data?

Filtered data is not recoverable

What type of Custom Report shows a static sortable table with rows of data?

Flat Table

What report indicates where users start or exit the conversion funnel?

Goal flow report

What feature must be enabled to use Multi-Channel Funnels?

Goals or Ecommerce

Auto-tagging is used to collect data from what kind of traffic?

Google Ads Campaign traffic

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Just before the closing </head> tag

What is used to create Smart Goals?

Machine-learning algorithms

Which three campaign parameters are recommended to manually track campaigns?

Medium, Source, and Campaign

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Multi-Channel Funnel reports

What report shows the percent of site traffic that visited previously?

New vs Returning report

To view accurate data in a Custom Report, what action should be avoided?

Pair metrics and dimensions of different scopes

Define bounce rate

Percentage of visits when a user landed on a website and exited without any interactions

Segments will not allow you to do what?

Permanently alter data

What is not a benefit of using segments to analyze data?

Permanently modify the data in a view

What data table display compares report metrics to the website average?

Pivot

What is not a filter setting for data in views?

Restore

Customer dimensions can be used as what?

Secondary dimensions in Custom Reports Primary dimensions in Custom Reports Secondary dimensions in Standard reports

View filters are applied in what order?

Sequential order

To recognize users across different devices, what is required for User ID?

Sign-in that generates and sets unique IDs

What feature is required to track customer search terms on a website?

Site Search

Which default traffic source dimensions does Google Analytics report for each website visitor?

Source and Medium

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Television commercials

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

The Measurement Protocol

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

True

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

User

To recognize users across different devices, what feature must be enabled?

User ID

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Users who are female and have children

What criteria could not be used to create a Dynamic Remarketing audience?

Users who returned an item they purchased

When does a default Analytics session expire?

When a user is inactive on a web page for more than 30 minutes

When will Google Analytics be unable to identify sessions from the same user by default?

When the sessions happen in different browsers on the same device

Which user characteristic may NOT be used to change keyword bids in Google Ads?:

ad preference

What is not considered a "source" in Google Analytics by default?

email


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