Google Analytics Set
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
/order/complete.php
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
1
If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
3
When linking a Google Ads account to Google Analytics, what is not possible?
Adjust keyword bids in Google Ads from Google Analytics
Which reports indicate how traffic arrived at a website?
All Traffic
If a web page visitor clears the Analytics cookie from their browser, what will occur?
All of the below Analytics will not be able to associate user behavior data with past data collected Analytics will set a new unique ID the next time a browser loads a tracked page Analytics will set a new browser cookie the next time a browser loads a tracked page
What report shows which web pages get the most traffic and highest engagement?
All pages
What is not a benefit of Google Analytics Remarketing?
Allow customers to quickly reorder an item they have previously purchased (THESE ARE TRUE) Show customized ads to customers who have previously visited your site Create remarketing lists without making changes to your existing Analytics snippet Create remarketing lists based on custom segments and targets
What is a "secondary dimension" in Google Analytics?
An additional report dimension for more specific analysis
What is a "dimension" in Google Analytics?
An attribute of a data set that can be organized for better analysis
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
Assisted conversion
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Attribution modeling
What report shows the percentage of traffic that previously visited a website?
Behavior > New vs returning report
Which parameters can be included with an event hit for reporting?
Category, Action, Label, Value
To increase the speed at which Google Analytics compiles reports, what action could be taken?
Choose "Faster response" in the sampling pulldown menu
What report compares metrics based on user acquisition date over a series of weeks?
Cohort Analysis
What does assigning a value to a Google Analytics Goal enable?
Compare goal conversions and measure changes to a website
To track users and sessions across multiple domains, what first must be set up?
Cross-domain tracking
What feature collects company-specific data such as Member Status?
Custom Dimension
What filter would only include data from a campaign titled "Back to School" in Campaign reports?
Custom Include filter with field "Campaign Name" and pattern "back to school"
What feature is required to collect the number of comments users posted to a web page?
Custom Metric
What would prevent data from appearing in a Custom Report?
Custom Report isn't shared with users in the same view
What channel is not included in the default Channels report?
Device
What feature would be used to collect how many times users downloaded a product catalog?
Event Tracking
When does the Analytics tracking code send a pageview hit to Google Analytics?
Every time a user loads a webpage with embedded tracking code
When does the tracking code send an event hit to Google Analytics?
Every time a user performs an action with event tracking implemented
What report indicates the last page users viewed before leaving a website?
Exit Pages report
Sharing a Custom Report will share the report configuration and data included in the report.
FALSE
In views that don't have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
False
Sampling is applied to reports before segmentation.
False
View filters may be applied retroactively to any data that has been processed.
False
Views can include website data collected before the view was created.
False
Once filters have been applied, what is the option to recover filtered data?
Filtered data is not recoverable
What type of Custom Report shows a static sortable table with rows of data?
Flat Table
What report indicates where users start or exit the conversion funnel?
Goal flow report
What feature must be enabled to use Multi-Channel Funnels?
Goals or Ecommerce
Auto-tagging is used to collect data from what kind of traffic?
Google Ads Campaign traffic
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
Just before the closing </head> tag
What is used to create Smart Goals?
Machine-learning algorithms
Which three campaign parameters are recommended to manually track campaigns?
Medium, Source, and Campaign
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
Multi-Channel Funnel reports
What report shows the percent of site traffic that visited previously?
New vs Returning report
To view accurate data in a Custom Report, what action should be avoided?
Pair metrics and dimensions of different scopes
Define bounce rate
Percentage of visits when a user landed on a website and exited without any interactions
Segments will not allow you to do what?
Permanently alter data
What is not a benefit of using segments to analyze data?
Permanently modify the data in a view
What data table display compares report metrics to the website average?
Pivot
What is not a filter setting for data in views?
Restore
Customer dimensions can be used as what?
Secondary dimensions in Custom Reports Primary dimensions in Custom Reports Secondary dimensions in Standard reports
View filters are applied in what order?
Sequential order
To recognize users across different devices, what is required for User ID?
Sign-in that generates and sets unique IDs
What feature is required to track customer search terms on a website?
Site Search
Which default traffic source dimensions does Google Analytics report for each website visitor?
Source and Medium
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
Television commercials
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
The Measurement Protocol
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
True
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
User
To recognize users across different devices, what feature must be enabled?
User ID
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
Users who are female and have children
What criteria could not be used to create a Dynamic Remarketing audience?
Users who returned an item they purchased
When does a default Analytics session expire?
When a user is inactive on a web page for more than 30 minutes
When will Google Analytics be unable to identify sessions from the same user by default?
When the sessions happen in different browsers on the same device
Which user characteristic may NOT be used to change keyword bids in Google Ads?:
ad preference
What is not considered a "source" in Google Analytics by default?
