Google Display Ads Study Questions

Which of the following is not a component of Google Display ads' value proposition?

Search

Which of the following are the benefits of using Responsive Display Ads?

Simplicity Automation Reach

Which targeting option is best for achieving brand awareness?

Affinity

How can Google Ads help you advance your business goals?

All of the above

Which of the following is a core benefit of Google Ads automated bidding?

Auction-time bidding

What are the three main automation components of Smart Display campaigns?

Automated bidding Automated creatives Automated targeting

What are the three marketing objectives that can be met via targeting on Google Display ads?

Build awareness Drive action Influence consideration

Which targeting option is best for influencing consideration?

Custom Intent

A company creates niche sporting equipment...

Demographic targeting

Every business is unique — including yours! Based on the goals described below, choose the campaign type that could best help you achieve those objectives.

Display: Increase brand awareness when users are browsing content they're interested in online. Shopping: Promote your products, share details about your inventory, and boost traffic to your online or physical store. Search: Drive action on your site when users are searching for similar products or services. Video: Reach your target audience at scale and bring your business' story to life.

What two types of remarketing can be used on Google Display ads?

Dynamic remarketing Standard remarketing

Match each auto-bidding strategy to the right campaign goal.

Maximize clicks- traffic Target CPS- Conversions Target Impression Share- Visibility Target ROAS- Revenue

You're a brand manager with an eCommerce retail company. You're looking to advertise online and measure the volume of sales coming from your digital campaigns. Which of the following benefits of Google Ads could help you accomplish your goal?

Results: Use Google Ads' measurement tools to understand how your campaigns are performing

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results. Shopping These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network Video These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube. App These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer. Search

What two main ad formats can be used in a Google Display ads campaign?

Uploaded Ads Responsive Display Ads

Google Ads is built around three principles

relevance, control, and results