Google Search Ads Exam
Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?
(both that contain black and shirt)
A water-sports company specializes in custom-made watercrafts and accessories.Their marketing manager decides to use the broad-match keyword, "boat." The manager then adds "paddle" as a broad-match modifier.Which two searches may prompt the marketing manager's ad? (Choose two.)
A green boat paddle Travel on a paddle ship
With Dynamic Search Ads, what does the advertiser provide?
A list of web pages
Arrange the items below in order of hierarchy, beginning with the top level.
Account > Campaign > Ad Group > Ad
Karen's washing machine broke, so she's conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results.Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.)
Ad Relevance Advertiser Bid
How can Google Ads help you advance your business goals?
All of the above
Jennifer's looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn't want to match with people looking for anything else — just "all-inclusive vacation Paris." So she limits who sees her ad using exact match type.
All-inclusive Paris holiday
Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
An investment of $9,600 to generate 1,600 conversions with a CPA of $6
Which of the following is a core benefit of Google Ads automated bidding?
Auction-Time Bidding
What content could be used for a structured snippet extension?
Berlin, London, Paris, Singapore
Bob's electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad.How else will phrase match benefit Bob's campaign?
Bob's ad will show on searches for UltraView1000 and additional words before and after.
How can ad extensions contribute to increasing user engagement?
By addressing a user's intent, device, and location.
Swee Yin's fashion-apparel department store runs a popular biannual sale on men's hats, with large discounts and surprise bonus items. She wants to tailor her Google Search campaign to highlight this sale.How can Google Search campaigns be tailored to promote her company's sales event? (Choose two.)
By creating a new ad group for the sale. By setting campaign start/end dates.
Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click.How does Google Ads provide control?
By giving advertisers control over the maximum they spend per month.
How can Performance Planner serve your business?
By optimizing your ad budget for maximum growth
What can the Performance Planner recommend?
Campaign-level Target CPA (cost-per-acquisition)
Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users.What criteria are reviewed by Google Ads?
Content and formatting.
If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?
Customer Match relies on your own data instead of a remarketing tag
Which part of a Search ad isn't automatically generated by Dynamic Search Ads?
Description Line
Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online.What's a key benefit of a well-managed Google Search Ads campaign?
Displayed ads are relevant to a potential customer's Google search.
Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)
E-mail address Mailing address
Which attributes describe a good landing page experience?
Easy to navigate relevant and original content transparency about your business
What does layering an Affinity audience with a broad keyword targeting campaign help you do?
Ensure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s)
True or false? Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer.
False
What does Performance Planner automatically do?
Forecasts how your current campaigns will perform in the future
What's an example of an effective callout extension?
Free Returns
Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal.Which outcome is Reggie expecting from the campaign?
Getting more customers to learn about his products.
How does Google Ads generate responsive search ads?
Google Ads mixes and matches headlines and description lines that have been provided
Which are the three required parts of a text ad?
Headline, description, and URL
Bernadette's in charge of marketing a new product in a highly competitive segment. She's planning to launch a Google Search campaign as part of her overall strategy.What value can be recognized by launching a Google Search campaign?
Her business will have a competitive presence with similar businesses during searches.
Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like.What's a likely reason for his ad not being frequently displayed?
His bid for the ad is too low
Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).Which of the following actions might improve Charlie's eCTR?
Including keywords in his ad text
What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)
It creates new ads automatically. It finds traffic an advertiser might miss.
Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is.Which statement describes Quality Score?
It's an estimate of the quality of your ads, keywords, and landing pages.
Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible.What's Brian's optimization score based upon?
Key aspects of his accounts, including statistics, settings, and industry trends
Which of the following can be customized with audience signals to make Search campaigns more efficient?
Keywords
Trina is using automated bidding as part of her Google Ads Search bidding strategy.Why might she prefer automated bidding?
Machine learning helps her set the appropriate bid for each and every auction.
Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible.What automated bidding strategy should she use in her campaign?
Maximize Clicks
Francis wants to increase his Google Ads skills and optimize results for his clients.What two best practices should Francis adopt? (Choose two.)
Optimize Ad Rotation Include 3-5 ads, 3 extenstions in each ad group
What's a key objective in delivering ad extensions?
Providing the right users with the right information at the right moment.
You're trying to improve an ad's perceived quality so it performs better during an ad auction.What change would have the least-positive impact to an ad's quality?
Raising the Bid amount
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
Reach the right user with the right message at the right time.
When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others.Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
Reached Added 7 days 28 days
Which of the following factors wouldn't change an account's optimization score?
Renaming Campaign
Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed.What are the available campaign types?
Search, Display, Video, Shopping, and App.
What ad extension is only available as a full automated ad extension?
Seller Ratings
Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.Which Google Ads campaign should Marisol use to show images of their products, advertise their company's online and local inventories of toys, and boost traffic to their website and local toy stores?
Shopping
What is the key value proposition of Google Search campaigns?
Show your ads when a customer is searching for your product or service
Which ad extensions can serve automatically?
Sitelink, callout, and structured snippets
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
So that spend is not reallocated between two different marketing objectives
In-Market audiences would be suited to reach which user?
Someone looking to purchase a new car
Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload.What automated bidding strategy should Rashid consider using?
Target impression share
Mario is working on a text ad that will run on the Google Search Network. He filled in each component with the necessary information.What component asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters?
The description component
Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page.What will happen to her campaign's optimization score?
The score will dynamically improve upon accepting recommendations.
What is a main benefit of using Search Audience solutions?
They can help send the right message to the right customer with the right bid.
Why do search ad extensions matter?
They increase engagement and influence ad quality
How many ads should be implemented per ad group?
Three to Five
When should you use Remarketing Lists for Search Ads?
To reach out to people who have engaged with your website in the past
Maria has been told that she should use the Performance Planner on a monthly basis.Why should she do so?
To react to ever-changing external factors
Optimization Score is made up of over 50 recommendations to optimize Search campaigns.
True
Samira has been tasked with increasing the relevance of her company's ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance.How many headlines can Samira include in a single responsive search ad?
Up to 15 headlines
You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible.How can Google Ads help?
With Google Ads, you can choose a maximum amount to spend per month.
With Similar Audiences, which Google product is included when finding new people with similar profiles?
YouTube
What are the three main factors that determine ad quality?
expected clickthrough rate, landing page experience, ad relevance
Ginger's working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably.To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.)
is relevant includes a current promotion
