Hootsuite Platform Certification
To get the most out of using Instagram Business Account with Hootsuite, what must you do first? A Connect your Instagram Business account to your Facebook Business Page in Hootsuite B Populate your Instagram account with a bio, profile picture, and at least 5 images or videos C Satisfy Hootsuite's Influencer criteria when signing up D Create a brand new Instagram Business account, specifically to be used in Hootsuite E Go to Instagram natively and tap the Hootsuite icon in your settings
A Connect your Instagram Business account to your Facebook Business Page in Hootsuite
Let's say you're working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use? Choose only ONE best answer. A Duplicate a Draft B Cascade a Message C Array a Post D Duplicate a Campaign E Draft Variant
A Duplicate a Draft
Select the 4 features that are available on the Hootsuite Mobile app Choose ALL answers that apply. A Streams B Publisher C Insights D Composer E Team Metrics F Inbox and Settings G Impact
A Streams B Publisher D Composer F Inbox and Settings
Why would you want to add a moderate stream for YouTube in your Hootsuite Dashboard? Choose only ONE best answer. A To approve or delete incoming comments on your channel or specific videos B To automatically flag comments that contain keywords that you've pre-defined in your YouTube settings C To curate non-offensive video content that will resonate with the broadest possible cross-section of your audience D To view analytics on your YouTube channel and videos E To limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.
A To approve or delete incoming comments on your channel or specific videos
Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. What Twitter feature could you use to group together similar people and topics to keep up with activity. Choose only ONE best answer. A Twitter lists B Twitter spaces C Hootsuite groups D Twitter streams E Twitter groups
A Twitter lists
What is the advantage of connecting an Instagram business account to Hootsuite, as opposed to a Instagram personal account? A You can publish posts directly from the Hootsuite Dashboard, without your mobile device. B Business accounts get increased organic reach. C Hootsuite offers business accounts additional privacy features. D You can publish longer videos.
A You can publish posts directly from the Hootsuite Dashboard, without your mobile device.
Hootsuite's Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor Choose only ONE best answer. A in the Composer, after selecting a photo to post. B in the Promote area, for editing paid ads.
A in the Composer, after selecting a photo to post.
The Hootsuite Bulk Composer enables you to Choose only ONE best answer. A schedule up to 350 posts at once, including existing scheduled posts B add metadata to all YouTube videos in a previously published playlist C send out hundreds of personalized direct messages to your Twitter and LinkedIn followers D "Bulk-Approve" large numbers of posts composed by team members across your org E Produce AI-generated SEO positive copy, to maximize the capture of search traffic.
A schedule up to 350 posts at once, including existing scheduled posts
A benefit of using the Post Performance area within Hootsuite Analytics is that it shows Choose only ONE best answer. A stats for posts published both natively and through Hootsuite B suggested copy for creating high performing posts C projected metrics for Draft posts, based on the performance of similar, previously published content D your social share of voice for keywords and hashtags E automated notifications that alert you to a decline in social ROI F a utopian vision of the future
A stats for posts published both natively and through Hootsuite
When using Hootsuite's Bulk Composer, how far in advance must your posts be scheduled ahead of when the CSV file is uploaded into Hootsuite? Choose only ONE best answer. A 2 hours B 10 minutes C 30 minutes D 2 hours E 1 day
B 10 minutes
Let's say that you want to put paid advertising dollars behind any post you've published in the past week that contains the word "excellent", has an image, and received over 500 Likes. What feature in Hootsuite's Promote tool would you use to accomplish this? Choose only ONE best answer. A "Build Your Own" audience B Automation Triggers C Post Performance D Audience Discovery E Automatic Performance Advertising
B Automation Triggers
Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts? A Hootsuite more accurately estimates the dollar value of a like, share, and retweet. B Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace C Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights. D Hootsuite has an 'auto-engagement' feature that interacts with your followers more accurately than social networks' native AI functionality.
B Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace
If you need to keep track of a large number of published or scheduled posts sent to a variety of social accounts, which is the best Hootsuite feature to use? Choose only ONE best answer. A Engagement B Publisher C Content Library D Approvals Queue E Assignments F Inbox
B Publisher
Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase? A Boolean operators after the phrase B Quotation marks around the phrase C Asterisks around the phrase D Ampersands before the phrase E @ symbol after the phrase
B Quotation marks around the phrase
What is the most popular feature of Hootsuite? A Social media analytics and metrics B Scheduling and publishing messages to multiple accounts at once C Geo-locating conversations and geo-targeting messages D Automating all your social media activities
B Scheduling and publishing messages to multiple accounts at once
What's the difference between a Stream and a Board? A Boards are for searching out conversations, whereas streams are for publishing content to your audiences. B Streams display content from your social networks, and Boards house a collection of streams. C Streams are for searching out conversations, whereas Boards are for publishing content to your audiences. D Streams provide account analytics, Boards are where geo-searches are performed.
B Streams display content from your social networks, and Boards house a collection of streams.
What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization's social accounts to key stakeholders? Choose only ONE best answer. A The Insights feature B the Metrics module C The Reports feature D The Social Data Share feature E Social Return Transparency F SOC_ROI_DIST
C The Reports feature
'Hootsuite Organizations' is Choose only ONE best answer. A a consulting service provided by Hootsuite to Enterprise clients B Hootsuite's parent company C a collaboration tool for teams to collectively manage social media activities D a network of partner companies who make apps for the Hootsuite platform E a consortium of companies who own the internet
C a collaboration tool for teams to collectively manage social media activities
The purpose of the social profile picker in the Hootsuite Composer is to A select the social networks you'd like to monitor for activity relevant to your brand B pick the social networks for which you'd like to generate a statistics report about your publishing efforts C identify the social networks to which you'd like to publish your post D select or deselect social networks to connect with your Hootsuite account
C identify the social networks to which you'd like to publish your post
In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for Choose only ONE best answer. A targeting paid advertisements to the user more accurately. B gathering marketing analytics on the user's behaviour. C understanding the full context of the most recent exchange. D feeding data into Hootsuite chatbot for more human-like responses.
C understanding the full context of the most recent exchange.
What is NOT an advantage of managing Instagram with Hootsuite? Choose only ONE best answer. A Building and scheduling many Instagram posts in one place B Managing your scheduled Instagram content alongside scheduled posts on your other social networks C Access to advanced analytics tools to optimize your Instagram strategy D Auto-generate content that's similar to your competitors' highest performing posts E The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place
D Auto-generate content that's similar to your competitors' highest performing posts
To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, which Hootsuite feature should you use? Choose only ONE best answer. A Geo-targeted messages B The Hootsuite surveillance feature C Hootsuite campaigns D Geo-search streams E Internal/external tagging F Location tags
D Geo-search streams
Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? A The content library area B The apps directory area C The Composer area D The Boards and Streams area
D The Boards and Streams area
What must be enabled in Hootsuite for Instagram Stories to publish successfully? Choose only ONE best answer. A Direct Publishing Notifications B Super-admin organization permissions C The Instagram Stories integration D The Mobile Publishing workflow
D The Mobile Publishing workflow
Which of the following actions can NOT be done in the Hootsuite Planner? Choose only ONE best answer. A composing a post B rescheduling a post C editing a post D performing a geo-search
D performing a geo-search
