HubSpot Inbound Marketing Exam
What is social monitoring?
Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more
True or false? Social content is only used during the attract and delight stages of the inbound methodology.
False
True or false? Conversion optimization can positively impact your return on investment.
True
What are the steps to implementing a conversational growth strategy?
Think, Plan, Grow
True or false? Social listening can help you find leads.
True
True or false? You can nurture both your leads and your customers.
True
On which social network should you share content most frequently?
True or false? A call-to-action must be a button.
False
Why are conversations important in an inbound strategy?
Conversations can deliver your content in a consistent and relationship-focused way.
What is another commonly used term for conversion optimization?
Conversion rate optimization
What are the steps for creating a conversion path?
Create awareness, determine your end point, chart your course, and analyze.
True or false? An effective conversion path must include a landing page.
False
True or false? Conversion optimization is NOT an iterative process.
False
True or false? Marketing only occurs during the Attract stage of the inbound methodology.
False
Fill in the blank: a conversion path is the method by which you encourage someone to __________.
move down your funnel
How do you calculate a conversion rate?
divide the number of people who converted on your call-to-action, form, etc., and divide it by the total number of people who viewed it.
Fill in the blank: Instagram stories are a great way to _____________.
drive traffic and engagement
Conversion optimization is __________.
the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action
Why would you want to conduct a social media audit? Choose all that apply.
????
Your boss wants you to blog primarily about your company news, its services, and various corporate events. What is your response?
"That's not a good idea. We're trying to attract new visitors with our posts. These people haven't yet heard of our company. If we write about ourselves, they won't find us organically."
What is Snapchat's largest age demographic?
12 years to 24 years
How long should you let your conversion optimization experiments run (on average)?
4 weeks
All of the following are metrics you need to track in your social media audit EXCEPT:
???
Which network has the longest life for a piece of content?
???
Fill in the blank: If lead nurturing is the content, then segmentation is __________.
????
Fill in the blank: __________ visually represents users' clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site.
????
What are some reasons to have a Facebook business page rather than a personal page? Choose all that apply.
????
Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post?
????
Which three elements are important to consider when determining if you should start to automate a conversation on your website?
????
You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company's bottom line and return on investment in mind, which of the following is the most strategic approach to take?
????
You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation?
????
What is the definition of a buyer persona?
A semi-fictional representation of your ideal customer based on real data and some select educated speculation
What area(s) can you experiment with when you're optimizing a conversion opportunity?
All of the above
What is an example of a great value offer?
All of the above
When identifying buyer's journey content for a long-term content strategy, it's important to focus on content for which stage(s)?
All of the above
Where might you consider placing links to your social media channels?
All of the above
Which of the following questions can help you determine which channel is right for you?
All of the above
Why is goal setting important to inbound marketing?
All of the above
What is a contact?
Anybody your company markets to, sells to, partners with, engages with, or employs
You're tasked with improving the conversion rate on your product and services page over time. You think that changing the page's copy will positively impact the overall conversion rate. Which of the following is an example of a good hypothesis for this optimization experiment?
By changing this page's copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona's needs.
All of the following elements will help readers easily digest the content of a blog post EXCEPT:
Calls-to-action
The five fundamentals of inbound marketing are:
Contacts, buyer personas, buyer's journey, content, setting goals
What are the steps of conversion optimization?
Define your objective, establish your baseline, form a hypothesis, design your tests, and analyze your data.
True or False? In relation to reporting, "data out" is data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
False
What is social engagement?
Having conversations with individuals talking about your industry, brand, products, and services
Your boss wants a report on the success of your blog. What information should you NOT analyze?
Number of keywords per blog post
What is the difference between reporting and analytics?
Reporting explains what has happened, while analytics is an attempt to explain why something has happened.
Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __________.
SMART goal
If a contact downloads your newsletter titled, "The Best Ways to Create Subject Lines for Email," what would be the best next step to continue the conversation with this contact?
Send a follow-up piece of content that builds off that subject.
Which of the following is NOT a benefit of having a social media strategy?
Social media helps you send better emails.
What does the acronym SMART stand for in SMART goals?
Specific, Measurable, Attainable, Relevant, Timely
What is a conversational growth strategy?
The delivery of the right message to the right person at the right time, every time
Marketing automation is a key piece of lead nurturing because it's how you deliver information. How is marketing automation defined?
The software that exists with the goal of automating your marketing actions
What is social listening?
Tracking, analyzing, and responding to conversations across the internet
True or false? A buyer persona is as important as business objectives when developing a social media strategy.
True
True or false? A customer's buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
True
True or false? In relation to reporting, "data in" is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
True
True or false? It's recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
True
True or false? Social media is a key driver for word-of-mouth marketing.
True
What role does optimization play in your conversational growth strategy?
You need to iterate and optimize your conversations over time.
