IBM 3292 Ch. 3 Quiz

The difference between the mobile web and apps is:

the mobile Web is for "just looking" and an app is for "want it" behavior.

Tools listed in the book include the following except:

CatSessionZ

78% of local desktop searches result in a purchase

False

Which of the following facts is NOT true: Purchases occur within minutes or hours of search Half of all the searches done are within a mile of most businesses 50% of consumers who conducted local search on smartphone visited a store within 1 day 78% of local mobile searches result in a purchase

Half of all the searches done are within a mile of most businesses

The Bank of Clifton has a new mobile website. His IT department suggests the following:

Keep the same URL for mobile and desktop sites.

Arris's campaign _________ pages are being created: These are pages, often temporary, that relate to specific marketing campaigns and initiatives, like a promotion or event.

Landing

A __________ refers to the details about the Dynex Company business that shows up in one of hundreds of extremely popular local services used by consumers,

Listing

After 1 year, 98% of apps are not used

True

There are four essential strategies to help build mobile web visibility: (1) Website pages: Persistent and landing, (2) Content marketing efforts, (3) Social media visibility, and (4) Search engine optimization.

True

There are four essential strategies to help build mobile web visibility:

Website pages, Content marketing efforts, Social media visibility, and Search engine optimization

Fission Nuclear Co has an app that empowers communities: It can be used as a:

customer support channel, means to drive customer advocacy and a tool to make us healthier