MIS Chapter 3 Quiz
entry barrier
A feature of a product or service that customers have come to expect and entering competitors must offer the same for survival A weak barrier in an industry : is entry intoyour corner coffee house. It is not difficult at all. A strong (barrier) force for your industry would be a new football team. If this is your industry itis hard for new competitors to enter your market.
b.) Competitive Strategy
A statement identifying a business's approach to compete, it's goals, and the plans and policies required to attain those goals. a.) industry structure b.) competitive strategy c.) value chains d.) business processes e.) information systems
B. strategic position within its industry
According to the information presented in this video, Porter's five forces model is used to evaluate an organization's _____. A. value chain B. strategic position within its industry C. supply chain D. threats in industry E. distribution effectiveness
D. threat of substitutes
According to the information presented in this video, Walmart's decision to sell both online and through brick-and-mortar stores illustrates its efforts to counter which force in Porter's model? A. bargaining power of buyers B. bargaining power of suppliers C. external environment conditions D. threat of substitutes E. threat of new entrants
D. Raise barriers to market entry
Amazon's information system is massive, almost foolproof, simple to use, patented, and would be incredibly expensive for a new competitor to replicate. What type of competitive advantage does Amazon's information system represent? A. Establish alliances B. Reduce costs C. Lock in customer and buyers D. Raise barriers to market entry E. Lock in suppliers
D. weak bargaining power of suppliers
Walmart negotiates with manufacturers and wholesalers to keep their profit margins low so that Walmart can offer lower prices to its customers. This is an example of _____. A. weak rivalry within the industry B. strong bargaining power of suppliers C. strong rivalry within the industry D. weak bargaining power of suppliers E. strong threat of new entrants
C.support
With respect to value chains, if your job relates directly to design and maintenance of the organizational infrastructure, you would be involved in ________ activities. A. primary B. operations C.support D. manufacturing E. logistics
B. Modify and manage your existing business processes to maximize supplier lock in and to build alliances with consumers and suppliers.
You just heard that a well-known manufacturer in a different industry segment is going to enter your market with a product that will be a direct competitor in your existing industry. What should you do? A. Reduce costs across the board and build up your cash reserves so that you can make it through the hard times to come. B. Modify and manage your existing business processes to maximize supplier lock in and to build alliances with consumers and suppliers. C. Create a new product. D. Reduce costs across the board and reduce product price so you drive your competitor out of business. E. Create a new service.
A. Product differentiation across a specific industry segment
An examination of the industry in which you operate reveals that you have three successful competitors. One focuses on cost industry-wide. One focuses on industry-wide differentiation. One focuses on cost in a specific industry segment (the largest segment). Which competitive strategy should you adopt? A. Product differentiation across a specific industry segment B. Industry-wide cost differentiation C. Industry segment cost differentiation D. Industry-wide product differentiation E. A competitive strategy that reflects all of the possible alternatives and see how the other competitors react
C. bargaining power of buyers
As discussed in this video, tablet computers are sold by many retailers, both online and in brick-and-mortar stores, resulting in lower prices for consumers. Which of the five forces in Porter's model does this illustrate? A. threat of substitution B. bargaining power of suppliers C. bargaining power of buyers D. threat of lower prices E. threat of new entrants
A. high levels of rivalry
Based on the information in this video, which of the following describes the retail industry segment occupied by Amazon and Walmart? A. high levels of rivalry B. high bargaining power of suppliers C. low threat of substitutes D. high threat of new entrants E. low bargaining power of customers
supply chain
Consists of all parties involved in the procurement of a product or raw material
B. Industry-wide product differentiation
Kelsie told you her goal is to be one of the best overall programmers in the world. She doesn't care who she works for, or what systems she develops, she just wants to be the best. She feels with that level, and breadth of skill, she will be able to command the highest salary possible. On a personal level, Kelsie is embracing which of Porter's competitive strategies? A. Adopt a competitive strategy that reflects all of the possible alternatives and see how the other competitors react B. Industry-wide product differentiation C. Product differentiation across a specific industry segment D. Industry segment cost differentiation E. Industry-wide cost differentiation
a.) switching costs
Manipulating costs that make customers reluctant to switch to another product a.) switching costs b.) loyalty program
Principles of Competitive Advantage
Product Implementations: 1. Create a new product or service 2. Enhance products or services 3. Differentiate products or services Process Implementations: 4. Lock in customers and buyers 5. Lock in suppliers 6. Raise barriers to market entry 7. Establish alliances 8. Reduce costs
Buyer Power
The ability of buyers to affect the price of an item
A. five primary
The generic value chain consists of ________ activities and four support activities. A. five primary B. four logistic C. two customer service D. several marketing E. two operation
Supplier Power
The suppliers' ability to influence the prices they charge for supplies
C. Margin
Value - Total Cost = ________. A. Working capital B. Wholesale price C. Margin D. Overhead E. Net revenue
1. Bargaining power of customers 2. Threat of substitutions 3. Bargaining power of suppliers 4. Threat of new entrants 5. Rivalry Among Existing firms
What five forces determine industry structure? (Porter's Competitive Forces Model)
Porter's Value Chain Model
a sequence of activities through which the organization's inputs are transformed into valuable outputs
customer service
assisting customers' use of the products and thus maintaining and enhancing the products' value
outbound logistics
collecting, storing, and physically distributing the products to buyers
Porter's 4 competitive strategies
cost-industry-wide, Industry-wide- cost, cost-focus, differentiation-focus
sales and marketing
inducing buyers to purchase the products and providing a means for them to do so a.) inbound logistics b.) operations/Manufacturing c.) sales and Marketing d.) Outbound logistics e.) Customer Service
b.) inbound logistics
receiving, storing, and disseminating inputs to the products a.) Operations/ Manufacturing b.) Inbound Logistics c.) Sales and Marketing d.) Customer Service e.) Outbound Logistics
loyalty programs
reward customers based on the amount of business they do with a particular organization
Operations/Manufacturing
transforming inputs into the final products a.) inbound logistics b.) operations/ manufacturing c.) outbound logistics d.) sales and marketing e.) customer service
A. Yes, an organization's competitive strategy determines which activities in the value chain represent an opportunity for strategic advantage.
Does competitive strategy affect value chain structure? A. Yes, an organization's competitive strategy determines which activities in the value chain represent an opportunity for strategic advantage. B. Yes, competitive strategy may be designed as cost or differentiation. Either of these choices affects value chain activities in terms of the costs of required systems. C. Yes, it will force the organization to produce the highest quality product at the lowest cost. D. No, competitive strategy has no effect on value chain structure. E. Yes, each competitive strategy has a well-defined value chain structure that is determined by many decades of expert analysis and design.
e.) Rivalry among existing competitors
High when competition is fierce in a market and low when competitors are more complacent a.) threat of Entry of New Competitors b.) Bargaining Power of Suppliers c.) Bargaining Power of Customers/ Buyers d.) Threat of Substitute Products or Services e.) Rivalry Among Existing Competitors
b.) Threat of substitution
High when there are many alternatives to a product or service and low when there are few alternatives a.) Bargaining power of customers b.) Threat of substitutions c.) Bargaining power of suppliers d.) Threat of new entrants e.) Rivalry
C. Organizations design competitive strategy based on industry structure. Those competitive strategies determine value chains, which determine business processes, which determine IS requirements.
How does organizational strategy determine IS requirements? A. Bargaining power of the consumers and the suppliers in a given industry directly dictate the requirements for the IS department. B. New entrants in the given industry directly dictate the requirements for the IS department. C. Organizations design competitive strategy based on industry structure. Those competitive strategies determine value chains, which determine business processes, which determine IS requirements. D. Existing rivalries in the given industry determine organizational strategies that directly dictate requirements of the IS department. E. Porter's five forces directly dictate the structure of the IS department.
Differentiation
I am better because I am different
innovation
I am doing something new and you can't catch up
Operational Effectiveness
I can do the same thing more efficiently than you can
a.) Cost Leader
I can sell at a lower cost than you can a.) cost Leader b.) differentiation c.) Innovation d.) Operational Effectiveness e.) Customer Oriented
d.) customer orientation
I treat my customers better than you do. a.) Cost Leader b.) Differentiation c.) Innovation d.) Customer Oriented e.) Operational Effectiveness
C. Focused product differentiation in the canned vegetable industry
In a grocery store, you notice that one brand of canned vegetables, Excalibur green beans, indicates on the label, "Premium quality, exceptional color, texture and flavor! When only the best will do!" Excalibur green beans cost almost a dollar more than the second highest priced variety. In the canned vegetable industry, which of Porter's competitive strategies has Excalibur embraced (assuming Excalibur only sells green beans)? A. Industry-wide, low cost differentiation in the canned vegetable industry B. Industry-wide, product differentiation in the canned vegetable industry C. Focused product differentiation in the canned vegetable industry D. Focused, low cost differentiation in the canned vegetable industry E. You really can't make any reasonable conclusion based on such a simple observation. You need a lot more information to make any conclusions.
A. customer loyalty
Michel Porter developed the five forces model. Of the five forces, there were three that had to do with competitive forces and two that had to do with bargaining power forces. Two strength factors that relate to all three of the competitive forces are switching costs and ________. A. customer loyalty B. the size of the organization C. customer bargaining power D. availability of substitutes E. holding costs
B. Each of the three competitive forces concerns the danger of customers taking their business elsewhere.
Michel Porter developed the five forces model. Of the five forces, there were three that had to do with competitive forces and two that had to do with bargaining power forces. What is the primary danger regarding the three competitive forces? A. As strength of customer loyalty in the industry decreases, the strength of the competitive forces will also decrease. B. Each of the three competitive forces concerns the danger of customers taking their business elsewhere. C. The danger is that switching costs will be too high relative to the competitive force. D. The danger is that substitutes for your products will be easily available. E. Your organization will be "too big" to manage its supply chain efficiently.
New banks must offer an array of MIS-related services-ATM, Online Bill Pay, online services, etc. The original bank that started the online/ATM had first mover advantage for a short time
New Bank has significant (high) barriers to Entry. This is considered the threat of new entrants would be low. Why?
product differentiation
Occurs when a company develops unique differences in its products or services with the intent to influence demand
D. Existing rivalries, threat of new entrants, consumer bargaining power, supplier bargaining power, and threat of substitution
What five forces determine industry structure? A. Consumer loyalty, existing rivalries, threat of substitution, bargaining power of consumers, and bargaining power of suppliers B. Existing rivalries, threat of governmental regulation changes, bargaining power of consumers, bargaining power of suppliers, and threat of new entrants C. Operating costs, threat of substitution, bargaining power of consumers, bargaining power of suppliers, and threat of new entrants D. Existing rivalries, threat of new entrants, consumer bargaining power, supplier bargaining power, and threat of substitution E. Existing rivalries, threat of substitution, bargaining power of consumers, bargaining power of suppliers, and swings in the world economy
E. IS can help to generate customer loyalty by automating a loyalty rewards program, customizing the customer online experience, facilitating customer service, and assisting in maintaining an ongoing relationship.
What is one way an information system can provide competitive advantages? A. IS helps to lock in customers by making it easy for them to switch shippers without having to rekey their shipping information. B. IS can lock in customers by popularizing the idea that they are using less paper than other systems use. C. IS can reduce the amount of work customers must do by capturing and storing information about shippers. D. IS can enhance products by reducing shipping costs. E. IS can help to generate customer loyalty by automating a loyalty rewards program, customizing the customer online experience, facilitating customer service, and assisting in maintaining an ongoing relationship.
D. Value chain determines customer requirements. Business processes implement the activities needed to satisfy those requirements. IS structure supports each of those business process activities.
What is the relationship between the value chain and business processes and IS structure? A.Value chains supplies products for customers, and the business process fills customer orders. B. IS determines business processes, which in turn determine the value chain. C. There is no relationship among the three. D. Value chain determines customer requirements. Business processes implement the activities needed to satisfy those requirements. IS structure supports each of those business process activities. E. Business processes do the manufacturing, IS does the marketing, the value chains generates profit.
B. Inbound logistics, operations and manufacturing, outbound logistics, sales and marketing, and customer service
Which of the following is the correct order of primary activity components of a generic value chain? A. Sales and inbound logistics, outbound logistics, operations and manufacturing, marketing, and customer service B. Inbound logistics, operations and manufacturing, outbound logistics, sales and marketing, and customer service C. Inbound logistics, outbound logistics, operations and manufacturing, sales and marketing, and accounting D. Sales and marketing, inbound logistics, outbound logistics, operations and manufacturing, and customer service E. Inbound logistics, outbound logistics, operations and manufacturing, sales and marketing, and customer service