IMC Quiz 8
What is a difference between content marketing and native marketing?
Native marketing uses a third-party's audience
There are several forms of search engine optimization (SEO). Which of the following is a form of search engine optimization?
Organic emergence
Development of a successful e-commerce website includes ________.
customer-centric design
QR codes, watermarks and 2D barcodes are helpful in ______________________.
mobile marketing
The concept of brand spiraling combines ________.
online advertising with offline branding tactics
Multiscreen advertising refers to advertising in which of the following media?
web, mobile, and tablets
Digital marketing includes ________.
e-commerce, internet marketing, and mobile marketing
Building a successful e-commerce site includes _____.
real-time communication and engagement with customers
_____ are online musings that cover a wide variety of topics.
blogs
Blogs, feedback applications, and customer reviews are ways that an e-commerce site can build _____.
brand engagement
Developing useful information and product-use solutions to potential customers is called ________.
content marketing
Search engine optimization is the process of increasing the probability of a particular company's website emerging from a search. Which of the following statements about search engine optimization is true?
80 percent of all web traffic begins at a search engine.
Obstacles to selling across national boundaries include all of the following EXCEPT:
Air transport companies and freight forwarders lack logistics software.
Since the 1990s, the transition from Web 1.0 to Web 4.0 has provided increased opportunities for marketers to communicate with their buyers. Which of the following is a key characteristic of Web 4.0?
Cloud operating systems
Integration is very important when developing a multi-channel strategy. Which of the following is an example of integrated channels?
Retail stores with a kiosk to order items not in stock from the store's website
Online retailers find a high percentage of online shoppers abandon shopping carts prior to checkout. Retailers may make changes to their websites in order to reduce abandonment. Which of the following is a reason offered to reduce abandonment?
Show all costs up front.
Consumers are most likely to use _____ for product "how-tos" or specific product information.
Youtube
The creation of location-based mobile advertising campaigns is called ________.
geo-targeting
Interactive marketing emphasizes two primary activities. Which of the following describes those activities?
It assists in targeting individuals and engages the consumer with the company and the product.
Using adaptive design helps adjusting websites primarily to facilitate a _________________.
mobile-optimized design
Banner ads are a popular form of online advertising. Which is an option or benefit advertisers might use with banner ads?
Banner ads can target specific company links.
Paid search ads include small text boxes that pop up when a particular word is typed in. Which of the following statements about paid search is true?
The paid search can influence purchase intentions.
Financial incentives, convenience incentives, and value-added incentives are all examples of _________.
cyberbait
The location-based advertising most often used is ______________________.
designated marketing areas (DMAs)
____________________ engages individuals who have visited a site but did not make purchases.
remarketing