IMC Quiz 8

What is a difference between content marketing and native​ marketing?

Native marketing uses a​ third-party's audience

There are several forms of search engine optimization​ (SEO). Which of the following is a form of search engine​ optimization?

Organic emergence

Development of a successful​ e-commerce website includes​ ________.

customer-centric design

QR​ codes, watermarks and 2D barcodes are helpful in​ ______________________.

mobile marketing

The concept of brand spiraling combines​ ________.

online advertising with offline branding tactics

Multiscreen advertising refers to advertising in which of the following​ media?

web, mobile, and tablets

Digital marketing includes​ ________.

​e-commerce, internet​ marketing, and mobile marketing

Building a successful​ e-commerce site includes​ _____.

​real-time communication and engagement with customers

​_____ are online musings that cover a wide variety of topics.

blogs

​Blogs, feedback​ applications, and customer reviews are ways that an​ e-commerce site can build​ _____.

brand engagement

Developing useful information and​ product-use solutions to potential customers is called​ ________.

content marketing

Search engine optimization is the process of increasing the probability of a particular​ company's website emerging from a search. Which of the following statements about search engine optimization is​ true?

80 percent of all web traffic begins at a search engine.

Obstacles to selling across national boundaries include all of the following​ EXCEPT:

Air transport companies and freight forwarders lack logistics software.

Since the​ 1990s, the transition from Web 1.0 to Web 4.0 has provided increased opportunities for marketers to communicate with their buyers. Which of the following is a key characteristic of Web​ 4.0?

Cloud operating systems

Integration is very important when developing a​ multi-channel strategy. Which of the following is an example of integrated​ channels?

Retail stores with a kiosk to order items not in stock from the​ store's website

Online retailers find a high percentage of online shoppers abandon shopping carts prior to checkout. Retailers may make changes to their websites in order to reduce abandonment. Which of the following is a reason offered to reduce​ abandonment?

Show all costs up front.

Consumers are most likely to use​ _____ for product​ "how-tos" or specific product information.

Youtube

The creation of​ location-based mobile advertising campaigns is called​ ________.

geo-targeting

Interactive marketing emphasizes two primary activities. Which of the following describes those​ activities?

It assists in targeting individuals and engages the consumer with the company and the product.

Using adaptive design helps adjusting websites primarily to facilitate a​ _________________.

​mobile-optimized design

Banner ads are a popular form of online advertising. Which is an option or benefit advertisers might use with banner​ ads?

Banner ads can target specific company links.

Paid search ads include small text boxes that pop up when a particular word is typed in. Which of the following statements about paid search is​ true?

The paid search can influence purchase intentions.

Financial​ incentives, convenience​ incentives, and​ value-added incentives are all examples of​ _________.

cyberbait

The​ location-based advertising most often used is ​ ______________________.

designated marketing areas​ (DMAs)

​____________________ engages individuals who have visited a site but did not make purchases.

remarketing