into the information age

Réussis tes devoirs et examens dès maintenant avec Quizwiz!

One of the most important rights of American citizens is the right to vote. This is why we were excited to launch Vote.USA.gov in September 2015, and why we are continuing our efforts to make it simple for Americans to register to vote. Thousands of sites link to USA.gov as the official source of government information and services. Beginning this week, Facebook is reminding its users of state voter registration deadlines and linking prominently to Vote.USA.gov to help users complete the registration process. Users can also share their registration status with friends and family, which can be a powerful tool in influencing others to register. - "Vote.USA.gov Goes Social to Increase Voter Registration," Sara Crane Which statement best summarizes the ideas in this passage? States have different deadlines for citizens to register to vote. A new government-run website will make it easier for citizens to register to vote. USA.gov is the official source of government information and services. Facebook is one of the largest social media platforms in the US and the world.

B

The first phase of our partnership with Facebook included Facebook "megaphones" being rolled out in a handful of states with rapidly approaching voter registration deadlines. Facebook's megaphone is a featured box that is displayed at the top of all users' News Feeds. (You may recall seeing these after certain disasters giving users the option to quickly donate to Red Cross or other organizations.) - "Preliminary Results from USAGov's Voter Registration Partnership with Facebook," Jessica Milcetich Why were "megaphones" set up on Facebook in only a few states at first? Polls suggested people in those states would be more likely to use "megaphones." Those states had the earliest deadlines for voter registration. Facebook was more popular in those states than in any others. Other states did not include the News Feed service

B

As with any social media platform strategy, we've set some basic goals to help us measure our success on Pinterest. Our main goal is to increase engagement and the reach of our content by: Engaging with other agencies and partners, such as the CDC, NIH, PBS, PTAs, libraries and after-care providers, to name a few. Posting numerous times per day, focusing on the early afternoon and around 9 pm, when activity spikes. We post at least 5 times per day, including a quote-of-the-day pin and a crafty science experiment on Mondays. Targeting our content specifically to parents during the summer. As the summer ends, we will tweak content towards teachers. - "How Kids.gov 'Pins' Down Their Audiences," Edgardo Morales According to the passage, what are the goals of the program? Check all that apply. to become more popular than Pinterest among mothers to attract parents in the summer and teachers in the fall to work with other agencies to reach users and spread content to post content when students and parents will be most likely to see it to focus on ideas that interest students rather than parents or teachers

B C D

Kids.gov is the front door for government information to teachers, parents and kids alike. We launched a Pinterest account for Kids.gov in 2013, but because of limited resources, we weren't able to be as active and engaged on the platform as we would have liked to be. We know the Kids.gov target audience (parents and teachers) is very active on Pinterest, so about a month ago, we decided to take another look at our strategy. And now, we're engaging on this platform in a more structured and strategic way. We've focused our Kids.gov Pinterest account on sharing some of the best resources from across government on education, health and activities for children. We're focusing on sharing a mix of original content, while re-pinning great content from other agencies. - "How Kids.gov 'Pins' Down Their Audiences," Edgardo Morales Which target audiences do Kids.gov and Pinterest work to reach? Check all that apply. consumers educators parents politicians students

B C E

We piloted the voter registration megaphone in South Carolina on January 15. The megaphone was up for 24 hours. It generated about 25K visitors. About 75 percent of those people either downloaded a registration form to fill out or went directly to their state's website to register. - "Preliminary Results from USAGov's Voter Registration Partnership with Facebook,"Jessica Milcetich What is the main idea of this passage? About 25,000 people came to the site through the megaphone. Statistics show the megaphone was a success in South Carolina. About 75 percent of visitors showed an interest in registering to vote. The voter registration megaphone was set up in South Carolina in January.

B (so far all of em have been B lol)

This partnership is just one part of our year-long campaign, known as #VoteUSA, to help Americans actively take part in our democracy through voting. We'll be sharing more from the campaign throughout the year. If you're working on anything related to voter education and empowerment for the upcoming elections, you can always feel free to drop us a line. - "Preliminary Results from USAGov's Voter Registration Partnership with Facebook,"Jessica Milcetich According to the passage, what was the purpose of the partnership with Facebook? to fully explain the democratic process to voters to help promote the campaigns of different candidates to encourage Americans to become more active voters to take the registration process out of the government's hands

C

While Facebook and Twitter are the most popular social media platforms (according to some rankings), your agency can and should evaluate the benefits of platforms like Pinterest, which have seen major growth in users and activity. In the last six months of 2014, Pinterest increased its membership by 57%, while Facebook and Twitter only grew by 6% and 18%, respectively. More than 60% of millennial moms use Pinterest, making it a platform perfect for agencies looking to communicate topics related to children and women's health. And perhaps contrary to popular belief, it goes beyond a female audience. Experts say that more men are on Pinterest than read GQ and Sports Illustrated. - "How Kids.gov 'Pins' Down Their Audiences," Edgardo Morales What evidence from the passage supports the claim that Pinterest is a popular social media platform? Check all that apply. Almost all American women use Pinterest. It is more popular than Twitter or Facebook. Its membership has increased by more than 50 percent. Men also use Pinterest in greater numbers than expected. More than 60 percent of mothers of a certain age use Pinterest.

C D E

On January 25, the megaphone rolled out in Texas, Georgia, Arkansas, and Tennessee. We're still working on collecting all the data from this roll out, but here's some preliminary information. Vote.USA.gov climbed to the #2 spot on the analytics.usa.gov dashboard of most viewed government websites. Facebook sent about 250K people to the site. About 120K people either downloaded a registration form or went directly to their state's website to register. We noticed that the conversion rate was lower in the second set of states, and we're still digging into that data to see if we can figure out why. - "Preliminary Results from USAGov's Voter Registration Partnership with Facebook,"Jessica Milcetich In late January, the megaphone was set up in fourFivesix states. With this feature, Facebook sent about 2,50025,000250,000 users to Vote.USA.gov. The site quickly became the firstsecondthird most-viewed website run by the government. One issue that was noticed related to conversion ratesdata collectiondownload speed, or the number of people who actually registered to vote.

four, 250k, second, conversion rates

k bye ilyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy

i hope ppl actually use this


Ensembles d'études connexes

Jurisprudence & Nurse Practice Act/Professional Nursing

View Set

Possessive Adjectives (Unit 1: You and Me)

View Set

Upper Extremity 2: Elbow, Humerus

View Set

Basic EMT Fall Session Chapter 15

View Set

Macro Final Chapters 11, 12, 13, 14, 19

View Set

Beaufort 5 - Contact 8 - Woorden

View Set