Intro to business

A company should use _____ to resolve differences among hundreds of acquired businesses, unifying them into a whole, to save millions per year by making better use of existing resources and data

Business Process Management (BPM)

In _____, workers are trained to be able to do any of the steps in the production process

Cellular manufacturing

In _____, computers are used to design and test new products and modify existing ones

Computer aided drafting (CAD)

Which of the following represents the customers feeling that A product has met or exceeded expectations

Customer satisfaction

Categories such as education and household size Represent which of the following Types of segmentation

Demographic

A/an ______ Involves having an in-depth discussion with 8 to 12 participants About a concepts during the develop new product ideas stage

Focus group

Which of the following is an example of individual influence on buyer behavior

Gender

Which of the following visually plots the timeline between scheduled and actual production

Gnatt charts

In the ______ stage of product lifecycle, sales grow at an increasing rate, profits are health, and many competitors enter the market

Growth

Which of the following was designed in response to environmental issues, such as global warming and water pollution, to promote clean production processes

ISO 1400

Knowledge management requires a major change in behavior and technology to leverage the power of

Information systems

During which product lifecycle stage are production and marketing cost high and sales low?

Introduction

The belief that materials should arrive exactly when they are needed for production, rather than being stored on site is called

Just-in-time (JIT)

Which of the following focuses on researching, gathering, organizing and sharing data to improve productivity

Knowledge management

A/an _____ is a network that lets people at one site exchange data and share the use of hardware and software from a variety of computer manufacturers

Local Area Network (LAN)

For the products that are services, the distribution channel is based primarily on

Location

The function of _____ is to place positive and newsworthy information in the news media to attract attention to a service

Press relations

People who consistently buy the least expensive brand are called

Price buyers

When all workers performing similar tasks are grouped together, it reflects which type of manufacturing

Process layout

The practice of introducing a new product on the market with a high price and then lowering the price over time is called

Product skimming

production and operations management involves three main types of decisions that are made at three different stages. The first decision to be made deals with

Production planning

The objectives of a ______ depend on the general behavior of target consumers

Promotion

Which of the following is a critical IT solution for attracting and retaining younger workers

Remote work option

Which of the following would focus on atmospherics

Sales prospects

The consumer product channel for insurance begins with the _____ and flows to the next agent or broker

Service company

In which of the following is the primary goal to create a satisfied customer by coordinating all the activities of its members into a seamless process

Supply chain

______ trends enable sellers to collect detailed data about customers buying habits preferences and spending limits

Technology

A/an ______ system receives raw data from internal and external sources and prepares these data for storage in a database

Transaction process

______ products are either known by the consumer but not actively pursued, or unknown to the consumer. Such as the case with new technologies

Unsought

Which type of network provides strong security measures and allows only authorized users to access the network and sensitive corporate information

Virtual private network (VPN)

Which of the following is a question to ask during IT project planning

What problems does the company want to solve

Which of the following represents brand names availabilityWhich of the following represents brand names, product reliability, Image and service

differential competitive advantage

The marketing strategy typically starts with which of the following

product

Which of the following is one way to classify consumer products

specialty product