Intro to business
A company should use _____ to resolve differences among hundreds of acquired businesses, unifying them into a whole, to save millions per year by making better use of existing resources and data
Business Process Management (BPM)
In _____, workers are trained to be able to do any of the steps in the production process
Cellular manufacturing
In _____, computers are used to design and test new products and modify existing ones
Computer aided drafting (CAD)
Which of the following represents the customers feeling that A product has met or exceeded expectations
Customer satisfaction
Categories such as education and household size Represent which of the following Types of segmentation
Demographic
A/an ______ Involves having an in-depth discussion with 8 to 12 participants About a concepts during the develop new product ideas stage
Focus group
Which of the following is an example of individual influence on buyer behavior
Gender
Which of the following visually plots the timeline between scheduled and actual production
Gnatt charts
In the ______ stage of product lifecycle, sales grow at an increasing rate, profits are health, and many competitors enter the market
Growth
Which of the following was designed in response to environmental issues, such as global warming and water pollution, to promote clean production processes
ISO 1400
Knowledge management requires a major change in behavior and technology to leverage the power of
Information systems
During which product lifecycle stage are production and marketing cost high and sales low?
Introduction
The belief that materials should arrive exactly when they are needed for production, rather than being stored on site is called
Just-in-time (JIT)
Which of the following focuses on researching, gathering, organizing and sharing data to improve productivity
Knowledge management
A/an _____ is a network that lets people at one site exchange data and share the use of hardware and software from a variety of computer manufacturers
Local Area Network (LAN)
For the products that are services, the distribution channel is based primarily on
Location
The function of _____ is to place positive and newsworthy information in the news media to attract attention to a service
Press relations
People who consistently buy the least expensive brand are called
Price buyers
When all workers performing similar tasks are grouped together, it reflects which type of manufacturing
Process layout
The practice of introducing a new product on the market with a high price and then lowering the price over time is called
Product skimming
production and operations management involves three main types of decisions that are made at three different stages. The first decision to be made deals with
Production planning
The objectives of a ______ depend on the general behavior of target consumers
Promotion
Which of the following is a critical IT solution for attracting and retaining younger workers
Remote work option
Which of the following would focus on atmospherics
Sales prospects
The consumer product channel for insurance begins with the _____ and flows to the next agent or broker
Service company
In which of the following is the primary goal to create a satisfied customer by coordinating all the activities of its members into a seamless process
Supply chain
______ trends enable sellers to collect detailed data about customers buying habits preferences and spending limits
Technology
A/an ______ system receives raw data from internal and external sources and prepares these data for storage in a database
Transaction process
______ products are either known by the consumer but not actively pursued, or unknown to the consumer. Such as the case with new technologies
Unsought
Which type of network provides strong security measures and allows only authorized users to access the network and sensitive corporate information
Virtual private network (VPN)
Which of the following is a question to ask during IT project planning
What problems does the company want to solve
Which of the following represents brand names availabilityWhich of the following represents brand names, product reliability, Image and service
differential competitive advantage
The marketing strategy typically starts with which of the following
product
Which of the following is one way to classify consumer products
specialty product