Introduction to Social Media: Units 6-10
At a minimum, how many hashtags should marketers use in each of their tweets?
1
Social media marketing began in the mid
1990s
It's important that you update your blog and social media accounts
Consistently
Facebook Ads are
Customizable
Creating a professional blog will primarily help you
Establish credibility
Companies must pay a fee to have a Facebook Timeline
False
In order to be effective, all tweets should be sales oriented.
False
LinkedIn is the most visual of all social media sites.
False
Which feature allows companies to send tweets to customers and prospects in their local area?
Geographic targeting
In order to use Pinterest effectively, you must have
High-quality pictures
When creating a personal brand, you should ask yourself
How do I want to be perceived?
Companies use Pinterest primarily for the purposes of
Increasing sales
Which social media platform is most useful for learning about the industry in which you wish to one day work?
In 2006, how many different blogs were on the Web?
Over 50 million
Print media experienced a revival in 1981 as a result of what device?
Personal computer
From 1995 to 1997, the number of web users
Quadrupled
Google Reader allows users to
Read content from all over the web in one place
In order to increase exposure, marketers using Pinterest should encourage their followers to
Repin the company's pins
Before you begin marketing your personal brand, you need to have a plan to protect your
Reputation
By selecting "Find Jobs" from the "Jobs" menu on LinkedIn, you can view jobs based on your
Resume
The first post on your blog should do all of the following except
Retell a funny story or anecdote
Before posting a question on LinkedIn, it's a good idea to
Search for a duplicate question
The questions users post on LinkedIn Answers are accessible by
The entire LinkedIn community
All of the following are potential benefits of a classroom Facebook page except
The option of soliciting opinions from other Facebook users outside of the class
When determining the tone of their tweets, marketers should consider
The target audience
How many urls can users add to Google Reader?
There is no limit.
Students can create their own classroom Facebook pages.
True
The first spam was sent by a law firm.
True
Your Twitter bio should include keywords that potential employers might use to search for new hires.
True
