Kondrat Ecommerce Chapters 6 and 8
Which of the following states has led the way in the development of consumer-related data privacy legislation?
california
Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?
choice/consent
Which of the following is the most important tool in establishing a relationship with the customer?
company website
Which of the following is not one of the main stages of the online purchasing process?
conversation
Downloading a music track owned by a record company without paying for it is an example of a violation of:
copyright law
All of the following are forms of display ads except:
________ is an open-source database that can store and analyze both structured and unstructured data.
hadoop
All of the following are required for information to be considered a trade secret except:
it must be unique
The marketing technique known as ________ involves merchants offering many products for which there is little demand.
long tail marketing
Which of the following is not a primary source of ad fraud?
native advertising that is displayed on a social media site
Which of the FTC's Fair Information Practices (FIP) principles requires identification of the collector of data?
notice/awareness
Which ethical principle states that if an action cannot be taken repeatedly, then it's not right to take at all?
slippery slope
All of the following are "traditional" online marketing tools except:
social marketing
A type of pricing where there is a change in price based on high demand (such as uber/lyft) is
surge pricing
Which ethical principle emphasizes putting oneself into the place of others and thinking of oneself as the object of the decision?
the golden rule
Which ethical principle asks you to consider the impact of your decision if the principles underlying your decision became an organizing principle of the entire society?
the social contract rule
Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.
true
Research shows the two key factors shaping the decision to purchase online are utility and trust.
true
Which of the following features of e-commerce technology can result in work and shopping invading family life?
ubiquity
The percentage of all e-mail that is spam averaged around ________ in 2022
45%
