Laudon Ch 9 HW

Enterprise applications have drawbacks mainly because they ________.

are very expensive to purchase and implement

In an enterprise system, the integrated software modules that focus on payroll and benefits accounting are related to ________.

human resources

How do information systems support the activities in a supply chain?

By reducing inventory levels

Which of the following is NOT a challenge to the implementation of an ERP?

Dramatic reductions in inventory costs and order to delivery time

Analytical CRM includes applications that ________.

analyze customer data for improving business performance

When demand for a product mistakenly gets distorted as it passes across the supply chain, it is called a ________.

bullwhip effect

Some ERP vendors include in-memory-computing technology that provides ________ tools for ad hoc analysis, what-if scenario analysis, and machine learning that analyzes very large data sets.

business intelligence

Customer relationship management primarily includes ________.

capturing and integrating customer data

An example of ________ includes someone taking out a loan and then being sold a checking account as well.

cross-selling

Determining the revenue produced by a customer and comparing the revenue to the expenses of acquiring and taking care of the customer is called ________.

customer lifetime value

Some say that a firm's most valuable asset is its ________.

customer relationships

A(n) ________ makes values from a central database available for applications that support all an organization's internal business activities.

enterprise resource planning (ERP) system

SAP is an important vendor of ________.

enterprise software

In an enterprise system, the integrated software modules that focus on cash management and forecasting are related to ________.

finance and accounting

In an enterprise system, the integrated software modules that focus on procurement and inventory management are related to ________.

manufacturing and production

Customer relationship management applications that track campaign data are related to the ________ aspect of customer relationships.

marketing

A supply chain management system using a(n) ________ model bases production schedules on actual customer orders.

pull-based

If a company produces a custom-made automobile only after a customer has placed an order, it is an example of a(n) ________ production model.

pull-based

A supply chain management system using a(n) ________ model bases production schedules on forecasts.

push-based

Managers often maintain a(n) ________ as a buffer for uncertainty and unforeseen events.

safety stock

Customer relationship management applications that track Web sales and retail store sales are related to the ________ aspect of customer relationships.

sales

In an enterprise system, the integrated software modules that focus on quotes and order processing are related to ________.

sales and marketing

Customer relationship management applications that track social networking data are related to the ________ aspect of customer relationships.

service

Incorporating applications that allow customers to chat with one another about company products is an example of ________.

social CRM

A ________ chain is a network of organizations for obtaining raw materials.

supply