Laudon Ch 9 HW
Enterprise applications have drawbacks mainly because they ________.
are very expensive to purchase and implement
In an enterprise system, the integrated software modules that focus on payroll and benefits accounting are related to ________.
human resources
How do information systems support the activities in a supply chain?
By reducing inventory levels
Which of the following is NOT a challenge to the implementation of an ERP?
Dramatic reductions in inventory costs and order to delivery time
Analytical CRM includes applications that ________.
analyze customer data for improving business performance
When demand for a product mistakenly gets distorted as it passes across the supply chain, it is called a ________.
bullwhip effect
Some ERP vendors include in-memory-computing technology that provides ________ tools for ad hoc analysis, what-if scenario analysis, and machine learning that analyzes very large data sets.
business intelligence
Customer relationship management primarily includes ________.
capturing and integrating customer data
An example of ________ includes someone taking out a loan and then being sold a checking account as well.
cross-selling
Determining the revenue produced by a customer and comparing the revenue to the expenses of acquiring and taking care of the customer is called ________.
customer lifetime value
Some say that a firm's most valuable asset is its ________.
customer relationships
A(n) ________ makes values from a central database available for applications that support all an organization's internal business activities.
enterprise resource planning (ERP) system
SAP is an important vendor of ________.
enterprise software
In an enterprise system, the integrated software modules that focus on cash management and forecasting are related to ________.
finance and accounting
In an enterprise system, the integrated software modules that focus on procurement and inventory management are related to ________.
manufacturing and production
Customer relationship management applications that track campaign data are related to the ________ aspect of customer relationships.
marketing
A supply chain management system using a(n) ________ model bases production schedules on actual customer orders.
pull-based
If a company produces a custom-made automobile only after a customer has placed an order, it is an example of a(n) ________ production model.
pull-based
A supply chain management system using a(n) ________ model bases production schedules on forecasts.
push-based
Managers often maintain a(n) ________ as a buffer for uncertainty and unforeseen events.
safety stock
Customer relationship management applications that track Web sales and retail store sales are related to the ________ aspect of customer relationships.
sales
In an enterprise system, the integrated software modules that focus on quotes and order processing are related to ________.
sales and marketing
Customer relationship management applications that track social networking data are related to the ________ aspect of customer relationships.
service
Incorporating applications that allow customers to chat with one another about company products is an example of ________.
social CRM
A ________ chain is a network of organizations for obtaining raw materials.
supply
