Learnsmart bs

A method of tracking proudcts through radio frequency is called a

RFID chip

Which of the following are variable costs in a break-even analysis? a) raw materials used in the products b) rent for the facility c) insurance for the facility and equipment d) labor used in making the product

a and d.

A warehouse used by a transportation company such as FedEx to gather and reship goods quickly is __

a distribution warehouse

The product life cycle is a valuable tool for a) planning marketing strategies b) adjusting the marketing mix c) anticipating market developments d) all products since they are all the same

a, b and c.

Pricing objectvites includes all of the following

achieving greater market share creating an image building traffic.

In a business to business company a brand manager is often responsible for

all the elements of the marketing mix.

Marketers must continually adapt products to new a) advertisements b) competition c) employee's needs d) markets

b and d.

Products that do not carry the manufacturer's name, but carry the distributor or retailer name are called: a) manufacturer's brand b) generic brands c) dealer brands d) private-label brands

c and d.

When a company uses the marketing mix to attract customers to the products real of perceived difference they are engaging in a) product mix b) product development c) product differentiaion d) product packaging

c.

Merchants who are limited-function wholesalers include

cash-and-carry wholesalers dropshippers rack jobbers

The type of retailer that sells a huge variety of one type of product to dominate one type of goods is a

category killer

a __ of distribution is the set of marketing intermediaries who performs the functions needed to move goods from producer to consumers

channel

The type of distribution system in which intermediaries are independent but agree to cooperate are participing in a(n)

contractual distribution system

___ sell best with an established brand, image, and location

convenience

Which type of distribution system are all of the intermediary functions owned and controlled by the manufacturer

corporate

Adding up various cost relative to producing a car such as engine parts, body, tires, and radio and adding a profit margin to come up with the vehicle price is a method called

cost-based pricing

The private label Kenmore brand sold by Sears is an example of a __ band

dealer

When airlines charge higher prices for sears in the Economy section Exit rows that have more leg room, they are using which pricing strategy

demand-oriented

Small business are flexible and thus able to gain market share through offering creative options that

differentiate their offerings

When marketers use telemarking or catlogs that directly link to manufacturers or intermdiaries with the ultimate consumer, they are using an direct marketing strategy

direct

An increase in outsourcing and alliance building has result in __ product development that often includes coordinating in other countries

distributed

A __ __ combines many small shipments from more than one company to create a larger, more cost-effective shippment

freight-forwarder

A dealer brand may also be called a

house brand distributor brand private label

The __ will ultimately determine the price of goods

market.

A person responsible for the movement of goods within a warehouse or on the factory floor to specific workstation is working in the field of ___ __

materials handling

Type of wholesaler is an independetly owned ifrm that takes title to the goods it handles

merchant

Marketers competing on product attributes and image are said to be participating in

nonprice competition

A leading cause of new-product failure is

not delivering what is promised

Changes or improvements to a product can sometimes be accomplished through

packaging

Pricing strategy may change over time due to the changing direction of clearly formulated

pricing objectives

The part of the new product development process that requires listening to employees, customers, and suppliers is generating new product ideas

product ideas

Justifying a new product fit, profit potential, and marketability is known as

product screening

A manufacturer of major appliances such as refrigerators is likely to use which distribution strategy

selective

when a rack jobber retian title to the goods until they are sold and shared profits with the retailer, the jobber is

selling on cosignment

Companies usually offer a product line instead of just one product to

tailor their offerings more closely to consumer wants appeal to similar consumer markets meet the competition

Another name for demand-based pricing is

target-costing

In a franchise system, the franchisee agrees to

the procedures of the franchiser the rules and regulations of the franchiser

Break-even anlaysis is

the process used to determine profitability at various levels of sales

Marketers should make a habit off talking with consumers to determine which __ enhancer they want in the final product offerings

value

A firm whose main purpose is to sell to other businesses, manufactuers and hospitals who then resells the products or use them in a product or service that is resold is called a

wholesaler