linkedin certification
In the campaign manager reporting dashboard the information is structured around what elements?
accounts, campaign groups, campaigns and ads
What are the two linkedin targeting methods
audience attributes and matched audiences
How can you increase your chances of winning an ad auction
bid at or above the recommended range, create ads that compel your audience to engage, Use automated Bid to optimize based on your objectives
How can you see your campaign insights?
by hovering over campaigns with the lightbulb icon
It's considered best practice to install a different insight tag on each page of the website you want to track
false
Which of the following actions is likely to narrow your audience down?
include more audience attribute categories using AND targeting, Exclude an audience attribute
Juan is launching his first ad campaign on Linkedin. Based on Linkedin's recommendation, how long should he let the ads run before making optimizations
a couple of days
Which of the following matched audience options would you use if you wanted to target people who model after your current customers?
lookalike audiences
In addition to language and location, how many layers of targeting attributes does LinkedIn recommend you include when setting up your campaign
no more then 2 to 3
Which of the following is not an audience attribute?
retargeting by engagement
What is the best way to find the most engaged audience to deliver your ads to?
run multiple campaigns at a time to test different target audiences
What would you do if you wanted to see how much value each conversation is bringing to your business?
set up a conversion value and compare the total conversion value against the amount spent on ads
What type of page admin permission do you need to run either a sponsored or direct sponsored campaign on behalf of a company
super admin, content admin
Testing different target segments is about...
testing the same content for different audiences
what is the definition of Reach in campaign Reporting?
the unique number of people exposed to at least one impression
If you are running a campaign where your focus is on job function + company size, you will also be able to see the seniority of the people you targeted in campaign Demographics, even if "Seniority" was not one of your filters
true
You can customize your columns in the campaign manager reporting dashboard
true
You'll use an event-specific image pixel if you want to track an action that does not have a unique URL
true
What filter would you use if you wanted to quickly find all the campaigns that contain a video ad format?
type
What would you do if you were getting leads but not closed opportunities?
use matched audiences or marketing automation integration to create a nurture campaign to educate and guide prospects down the funnel, promote a mix of ungated content to your prospects to prime them before they reach sales
When would you use OR as a targeting logic?
when you want your audience to meet at least one of the selected attributes
Can you use website demographics to tailor content according to your audience?
yes
Alessandra won an auction where her bid price was $25 and the second highest price was $24. How much will she pay?
$24.01
What combination of targeting attribues would you primarily use of you wanted to target small companies from a specific set of industries?
Company size and company industry
Which of these is NOT a step in creating a Linkedin Ad campaign
Conduct SEO research
What can you access with a Linkedin Insight Tag?
Conversion tracking, site retargeting, advanced demographics
What marketing objectives can you meet with LinkedIn ads
Driver awareness, increase consideration, Driver conversions, Increase brand engagement
What insights can you get from campaign manager?
Estimations around how much spend is necessary per day for the remainder of the campaign, Bid insights related to how competitive your bid is compared to that of other advertisers, Recommended bid ranges to help boost your performance, Recommendations around Turing on audience expansion or adding more creatives
What type of paid Media Admin would you assign if you wanted someone to run ads for your business>
Sponsored Content Poster
What can you do with website retargeting ?
Target visitors that left your website without purchasing, Target visitors that engaged with a product on your website
What can you see in your forecasted results?
The target audience size, the segment breakdown, the daily forecasted results, the weekly forecasted results
Sally has set her bid price to $205. the second-highest bidder was $100. How much will dally pay for her ad impression
$100.01
How high of a 'halo effect' does linkedin's quality context have on brands that advertise on it
2-3x
After installing the insight tag, how many website visitors are required before you start seeing website demographic data?
300
How many ads do we recommend you have in rotation
4-5
How long does matched audience list typically take to build
48 hours
What is the minimum recommended audience for a winning campaign
50K
Which of the following is not a matched audience option?
Audience network
Why is it a good idea to use forecasted results when building your target audience?
Because it will give you projected spend, because it provides insights about who your target audience is
Why is it not recommended to use age or gender as targeting attributes?
Because they are not interesting professional traits for Linkedin audiences
What are the three ways to optimize your ads?
Budget, content, targeting
In the performance chart of your campaign you can visualize the demographic dada of your audiences
False
Which of the types if data is inferred in linkedin?
Gender, Age
Why do marketers love using Linkedin ads?
Home to the world's largest professional network, perceived as a trustworthy and brand-safe environment, Differentiated targeting abilities
What are good ways of using campaign demographics data?
Identify demographics in order to double down, Identify demographics in order to exclude
How does Linkedin infer members' years of experience?
Linkedin calculates it based on the member's job experience
Where on linkedin would you go to look for your ad campaigns' reporting and analytics
Linkedin campaign manager
What column view would you select if you wanted to analyze the overall performance of your campaign?
Performance
Fred is launching a new product line and wants to drive awareness. Which metrics are key to measuring performance?
Reach, Frequency, CPM
Linkedin ads work based off of a what time zone
UTC
What targeting options do we recommend testing instead of age?
Years of experience, Job seniority