Local SEO Course
What are the 3 most common Keyword mistakes
1. Targeting unrealistic keywords that are too competitive. 2. Targeting keywords with no search traffic. 3. Setting up websites with keywords that will ultimately deliver no results.
What is a Keyword?
Any word or combination of words that people search for in search engines.
What else can Keyword research tell us?
Exactly what our customers are looking for, potential customers, what problems they are looking to solve and how your products and services can best suit their needs.
What does GMB stand for?
Google My Business
What Window Does Keyword Research Open?
It helps us define our target audience, a look into our niche into our competitors and even to whether our market place is changing.
What is Ahrefs.com?
It is an all-in-one SEO Toolset with free learning materials and a passionate community and support.
What is SERP?
It stands for Search Engine Results Page. An example is the page displayed by Google when you search for a keyword.
What is good keyword density?
No more than 1 or 2 times per 100 words on your webpage not exceeding 3% keyword density in total text i.e. 1-3%
What are Google focused more on today?
Things, not Strings, the context of your page, not just the content of your page. Is it relevant to what your prospects are searching for? Does your webpage meet those objectives? i.e. Google wants to be super relevant to a given query.
What is the best way to learn SEO?
To actually execute a campaign on a website.
Do keywords change?
Yes, they are always evolving and therefore by extension, keyword research is never a one and done process.
Where is a really good place for a keyword?
In your actual URL
What 7 things make SEO so important?
1. 46% of all Google searches are people looking for a local business. 2. Near Me and Close By searches have increased by 900% over the last 2 years. 3. People that are searching for local terms already know what they are looking for. 4. They have buyer intent, which means they are ready to buy now. 5. They are an amazing source of high converting customers. 6. 88% of people who search from a mobile device will call or visit within 24 hours. 7 Local searches result in purchases 28% of the time.
What is a reasonable timeframe to achieve a discernible SEO gain for your clients?
6-9 Months, most clients are willing to give you this time.
What do all searches begin with?
A search query or search string and these are the words that we need to type into the search bar.
What is the most important pre-requisite to optimization?
Keyword Research, most businesses get this wrong.
What is a very good keyword tool?
Keywords everywhere, downloaded to Chrome or Firefox
What is Keyword Research?
The most important tool for your SEO project, it is the main foundation that everything else is built on. i.e. whether you are found online, your on page content, page structure, and SEO (information architecture).
How far do keywords extend?
To everything, from what you say about your business, to how it is structured and to all online and offline marketing materials.
What is the main purpose of search engine SEO?
To increase both the quantity and the quality of prospects coming to your website or business.
What is at the heart of everything we do with SEO?
Understanding the Keywords that are relevant to your business.
What tool can add geo location information to your images?
geolmgr.com (but it costs $10/month)