M_1.02 Quiz Study Guide
A product being in great demand is a factor that might encourage businesses to
adjust prices
The marketing function that is responsible for the flow of goods or services from the producer to the customer is
channel management
Which marketing function involves determining where products will be sold?
channel management
Which of the following marketing functions enables businesses to have their products in the right place at the right time:
channel management
Which of the following marketing functions helps businesses answer the question "Where will the products be offered?":
channel management
What does the selling function involve that makes it so important?
contacting customers
An effective marketing-information management function enables marketers to
determine what products customers want
How can Tracy make sure that her marketing campaigns support her company's goals?
engage in market planning
The interrelated activities involved in getting products from producers to consumers are known as marketing
functions
There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing
functions
How does the marketing function of selling benefit society?
helps to increase employment
Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?
market planning
Samsung has predicted it will sell 3,000 new microwaves during the "Back to School" sale. Which marketing function is this business using?
market planning
The marketing function that includes creating strategies to attract the target customer to a business is
market planning
Which marketing function helps businesspeople forecast how much will be sold in a given period?
market planning
Which of the following statements is true about marketing functions:
marketing functions work together to get products from producers to consumers.
A novelty store owner ordered 500 Freddy Kreuger masks to sell during the Halloween season because they sold out early last year. This year, only 50 sold, and the owner was left with a large surplus. Which marketing function could have been used to prevent this situation?
marketing-information management
Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of
marketing-information management
Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.
marketing-information management
What marketing function helps marketers decide to whom to sell?
marketing-information management
Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.
pricing
The marketing function which involves determining the dollar amounts it will cost customers to buy certain goods and services is called
pricing
Which function of marketing determines how much gross profit a business will make on a good or service?
pricing
After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?
product/ service management
In what marketing activity do businesses engage to meet the wants and needs of consumers?
product/ service management
Paul's plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?
product/ service management
Which marketing function helps marketers answer the question, "What are we going to produce or sell?"
product/ service management
Which marketing function involves creating the correct product mix for a business?
product/ service management
Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.
promotion
Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.
promotion
Which marketing function can remind customers of items that they want to purchase?
promotion
Which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?
promotion
Your job is to inform consumers about new services being offered by your business. You will be involved in what marketing function?
promotion
At an exhibit, an employee helps customers make selections of new items that appeal to them. Which function of marketing is the salesperson performing?
selling
The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is
selling
