M_1.02 Quiz Study Guide

A product being in great demand is a factor that might encourage businesses to

adjust prices

The marketing function that is responsible for the flow of goods or services from the producer to the customer is

channel management

Which marketing function involves determining where products will be sold?

channel management

Which of the following marketing functions enables businesses to have their products in the right place at the right time:

channel management

Which of the following marketing functions helps businesses answer the question "Where will the products be offered?":

channel management

What does the selling function involve that makes it so important?

contacting customers

An effective marketing-information management function enables marketers to

determine what products customers want

How can Tracy make sure that her marketing campaigns support her company's goals?

engage in market planning

The interrelated activities involved in getting products from producers to consumers are known as marketing

functions

There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing

functions

How does the marketing function of selling benefit society?

helps to increase employment

Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?

market planning

Samsung has predicted it will sell 3,000 new microwaves during the "Back to School" sale. Which marketing function is this business using?

market planning

The marketing function that includes creating strategies to attract the target customer to a business is

market planning

Which marketing function helps businesspeople forecast how much will be sold in a given period?

market planning

Which of the following statements is true about marketing functions:

marketing functions work together to get products from producers to consumers.

A novelty store owner ordered 500 Freddy Kreuger masks to sell during the Halloween season because they sold out early last year. This year, only 50 sold, and the owner was left with a large surplus. Which marketing function could have been used to prevent this situation?

marketing-information management

Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of

marketing-information management

Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.

marketing-information management

What marketing function helps marketers decide to whom to sell?

marketing-information management

Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.

pricing

The marketing function which involves determining the dollar amounts it will cost customers to buy certain goods and services is called

pricing

Which function of marketing determines how much gross profit a business will make on a good or service?

pricing

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

product/ service management

In what marketing activity do businesses engage to meet the wants and needs of consumers?

product/ service management

Paul's plant food is losing its popularity among his customer base. Which marketing function would come up with the improved product?

product/ service management

Which marketing function helps marketers answer the question, "What are we going to produce or sell?"

product/ service management

Which marketing function involves creating the correct product mix for a business?

product/ service management

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

promotion

Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.

promotion

Which marketing function can remind customers of items that they want to purchase?

promotion

Which marketing function provides information to consumers that will assist them in making a decision to purchase a good or service?

promotion

Your job is to inform consumers about new services being offered by your business. You will be involved in what marketing function?

promotion

At an exhibit, an employee helps customers make selections of new items that appeal to them. Which function of marketing is the salesperson performing?

selling

The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is

selling