MAC202
According to the readings, _____________ is a way to avoid awkward workplace conversations with a person who's from a different cultural group, and still give that person some very necessary information.
"Black Twitter"
In proposing that ______________, Marshall McLuhan argues that the cultural significance of media lies not in their content, but in the way they alter our perception of the world.
"the medium is the message"
In Safiye Umoja Noble's Algorithms of Oppression, she tells the story of an African American hairdresser whose business suffered when the word-of-mouth era gave way to the Yelp era. According to the reading, why did this happen?
-Black people don't like to share their whereabouts and information online. Yelp wanted payments to boost her visibility in search results. -The algorithm would return white-owned businesses for searches like "Black hair."
According to Baym, in what year did the new hypertextual World Wide Web appear?
1994
According to Morris and Murray, the average American has ______ apps on their phone and they use ________ of them per day.
27, 4-6
According to Miller, for scholars of digital media, "interactivity" refers to A) a state of mind in a user or audience B ) All of these C) the technological structures of computer mediated communications D) the social context of communication
All of these
The ______________ model focuses on the ways media selectively highlight certain events and give them prominence, thus affecting what people think about, though not necessarily what they think.
agenda setting
Safiye Umoja Noble argues that the Web's capitalist structure of privately owned URLs and web content ____________________.
allows wealthy majority-population people to control the identities of minority people
John Durham Peters likens the telephone operator's cultural role to that of an_______
angel, spiritual medium, and angel
According to Michele Martin, many in the early 20th century worried that the telephone led to rudeness and hostility because it was ______ .
anonymous
According to Michele Martin, many in the early 20th century worried that the telephone led to rudeness and hostility because it was ____________ .
anonymous
The safety pin was invented to hold up babies' diapers, but in the 1970s, punk rockers started using it as an earring, a nose ring, or a fashion accessory on their clothing. This is an example of _____________.
appropriation of technology
According to Tate Ryan-Mosley, face filters are perhaps the most widespread use of _______ today.
augmented reality
According to Tate Ryan-Mosley, face filters are perhaps the most widespread use of _____________ today.
augmented reality
According to Tate Ryan-Mosley, __________ are by far the most popular form of photo filter on social media.
beauty filters
According to Nancy Baym in Personal Connections in the Digital Age, media's power to ____________ has left us reeling.
collapse time and space
As Baym explains, the earliest computer networks, such as ARPAnet and PLATO, were _________________.
commercial free, text based, and developed by the US government
In class 1, we learned that to transcend our biases and reactions and to use media rationally, we need to critically examine and improve our modes of__________
comparison
In an Android TV ad, we see two phones in the desert. An Android phone has a rattlesnake quickly slithering by it, while an iPhone has an old tortoise crawling slowly next to it. This ad is using ________to create meaning.
connotation, juxtaposistion
According to Marwick and boyd, "______________" is when "social technologies cause a collision of information norms."
context collapse
According to media theorist Benjamin Peters, digital technologies enhance three powers our fingers provide:______,______,and______
count, index (point to), and manipulate
In class 2, we watched a 1997 advertisement by the telecom company MCI. By examining its claims that the internet could wipe out gender, age, race, and ability differences, we tried to understand American beliefs about information technology. This is an example of reading a text as ____.
cultural evidence
Which of the following is NOT a node in the circuit of culture?
culture
According to Marwick, "microcelebrity" on Instagram is not really _______ because it is most accessible to those whose beauty or wealth make them most like traditional celebrities.
demotic
JD.com's founder and C.E.O., Liu Qiangdong, the online retailer mainly owes its success to __________________.
developing trust among a Chinese public worried about fakes and scams
A mattress company uses an online retail interface to sell their product direct to consumers. This is an example of _______.
disintermediation, disruption
In Tate Ryan-Mosley's article, researcher Claire Prescott says that the greatest danger for most kids in social media is _______________.
emotional harm
According to Marwick, the Internet is increasingly a textual medium, with more and more individuals are using written self-descriptions to express themselves.
false
According to Oliver Burkeman in "How the News Took Over Reality," the main reason our news consumption is harmful to us is that there are more bad events in the world than there used to be.
false
According to internet researcher Meredith Clark, "Black Twitter" is a "third space" where people of color get away from issues of "real life."
false
Algorithms are technological, not cultural, therefore software engineers should study them, but those in the humanities should not.
false
Cultural materialism views technology as autonomous. true or false.
false
Media scholars now agree that studying people in a laboratory setting is the only way to isolate media's effects on people.
false
When Ian Bogost claims that, in many ways, computer companies are making computers less user friendly and difficult to code, he is providing a technological determinist perspective.
false
According to the article compiled by Aaron Edwards, for people of color, private group chats are spaces where they can ______________.
fight loneliness from being "invisible" at work "take the armor off" and be themselves "recharge" after enduring racially insensitive incidents [All of these] not worry about their words or intentions being misunderstood online
regulation
forces that constrain, production, distribution, and consumption
In "How Social Media Shapes Our Identity," Nausica Renner discusses how social media may harm our ability to _______.
forget
According to Michele Martin, in the early 1900s many experts considered the telephone to be a new "____________ collector."
germ
Author Jacob Brogan found himself impaired in his smartphone use because ___________.
his thumb doesn't conduct electricity
representation
how meaning is conveyed
Vincent Miller defines ______________ as "the system... that allows us to navigate from one bit of content or web page to another on the World Wide Web."
hypertext
Sometimes called the "magic bullet" theory, the _________________ model alleges that media allow those in power to "brainwash" citizens.
hypodermic
According to cultural studies theory, _________ are "shared cultural frameworks of meaning."
ideologies
A(n) _______is too large for everyone to know each other; it is held together through media consumption.
imagined community
According to Burkeman in "How the News Took Over Reality," in the mass media and digital ages, ___ became abundant and __ became scarce.
information, attention
According to boyd and Marwick, teenagers MOST often use ___________ to negotiate who shares what about them online.
interpersonal relationship management
An Apple commercial shows an actor who plays a doctor on a famous TV show, talking about how the new heart rate monitor on the Apple Watch Series 4 will save lives. This is ad is deploying _________to popularize the new watch.
juxtaposistion?
According to the Pew Research Center, the group most likely to use smartphones to access health information online is __________.
latinos
The Necker cube is used by Don Ihde to illustrate the concept of ______________. (Choose BEST answer.)
multistability
Morris and Murray use the term "____________" to signify how mobile software has become ubiquitous (found everywhere), discardable, and inserted into the rhythms, routines, and rituals of daily life.
mundane
Baym claims, "Where musicologists see mass media as thwarting audiences' capacity for participation, audience researchers have spent decades documenting and analyzing how productive and creative audiences became in their wake."
musicologists, audience researchers
According to John Durham Peters, communicating by voice without seeing one's interlocutor made the early telephone "uncanny" or _______.
mysterious and unsettling
According to sociologist such as Erving Goffman, social identity is _______.
negotiated
According to Manuel Castells, today, society today functions according to __ logic more than ___ logic.
network, community
According to Barry Wellman, people increasingly make their own non-local, unstable, egocentric networks instead of joining traditional communities like churches, clubs, and political parties. He calls this __.
networked individualism
A group of local metal fans gather in the parking lot before a concert by a touring band. This gathering is an example of a _______.
networks and communities
According to Nancy Baym in Personal Connections in the Digital Age, to varying degrees, the mobility of new digital media diminish _____________.
none of these -connection -accountability -microcoordination
Which old technology did Dr. Hagood hold up in the video as an example of old media embedded in the smartphone?
none of these (camera and record)
According to Mendelson and Papacharissi, Facebook photo galleries are
not all of these ?
Gregor Wolbring defines ableism as ____________________.
our obsession with certain abilities and the accompanying negative treatment of people who don't have these kinds of abilities
According to Marwick, ______________ is the illusion of real, face-to-face friendships with performers that is created through watching television shows or listening to music.
parasocial interaction
According to Jenkins, convergence culture is MOST like ___________.
people retelling old tales around a campfire
According to Jenkins, convergence culture is MOST like ____________.
people retelling old tales around a campfire
According to Katie Day Good's work, we can guess that Mark Twain might be a big user of ___________ if he lived today.
which node on the circuit of culture focuses most on advertising?
representation
According to Ito, there was a moral panic around mobile phones in Japan because they were believed to encourage ____________.
rudeness and immorality among teenage girls
In Michael Palm's book, "SST" stands for ____________.
self-service technology
A scholar "reads" the signs in a Snapchat ad to make an argument about its meanings and appeals to ideology. She is doing a(n) ____ analysis.
semiotic
Marwick and boyd use the term "social steganography" to refer to the ways ______________.
social media users put hidden messages in plain sight
According to Marwick and boyd, for _______________ privacy is a social construct that depends upon values, norms, and specific settings, while for ___________ privacy primarily concerns the individual.
sociologists and anthropologists, lawyers and judges
identity
something we construct through consumption and communicative strategies
In his video introduction to Module Two: Smartphone Histories, Dr. Hagood said that the method of historical comparison helps us fight _______________ by revealing specific historical moments that created the technological practices of today.
technological determinism
Charlie Chaplin's popular 1936 film Modern Times is an artistic display of ________ thinking.
technological determinist
In Algorithms of Oppression Safiye Umoja Noble claims that _______________ causes results like porn appearing in a search for "Black girls."
the drive for profits
production
the flip side of consumption
consumption
the flip side of production
The primary subject matter in Michael Palm's book is _____________.
the way capitalism and technology encourages consumers to do unpaid labor.
A main difficulty in studying media effects is that people are affected by many things besides media in everyday life, which makes isolating media as the cause of their behavior problematic.
true
According to Marwick and boyd, for anthropologists and sociologists, privacy is a social construct that depends upon values, norms, and specific settings, while for lawyers and judges, privacy primarily concerns the individual.
true
According to Miller, the computer is no longer merely a tool, but instead our primary interface with mediated culture.
true
According to Nancy Baym, many users of the early BBS called the WELL bought computers and spent the time to learn the system's software "solely in order to trade audiotapes or argue about the meaning of lyrics."
true
According to Safiye Umoja Noble, a lack of diversity at corporations such as Google leads to algorithms that misrepresent and oppress minority populations.
true
According to disability activists, we will never live in a world entirely without disability, as there will always be some who are ill-adapted to the environments we put them in.
true
Cultural materialists say the problem with technological determinism is that it strips specific technologies from their social and political contexts, treating them as if they come into existence on their own and proceed to mould societies in their image.
true
In media and cultural studies, a TEXT is something we read for its cultural meaning--it can be a written message, a podcast, a film, a Tumblr post, or even a piece of clothing.
true
To a culture's members, its artifacts, behaviors, and ideas may seem like common sense or even be invisible.
true
China's e-commerce market is ___________ as large as the United States' market and is expected to double in size in the next two years.
twice
Match the American company to its closest Chinese counterpart
twitter - weibo ebay - alibaba amazon - JD.com WhatsApp - WeChat
The ____________ model views audiences as active seekers of media that best fulfill their needs, or that reinforce their existing beliefs and interests.
uses and gratification theory
Which of the following BEST summarizes Ito's characterization of mobile phone use among Japanese teens?
They used them to gain a bit of autonomy while still remaining respectful of prevailing power geometries.
Which of the following is NOT one of the three fantasies that Turkle says "allow our phones to change our minds and hearts"?
We can know everything instantly
Which of the following is the vulnerability that Turkle says technology exploits to keep us on device:
We don't want to be alone but we are afraid of true friendship.
In Michael Palm's book, which of the following is an "SST"?
[All of these] a computerized ticket kiosk a telephone touchpad a shopping cart
According to Manuel Castells, "the network society" stems from what historical change in the 1970s?
[all of these] Globalization of capitalism Freedom-oriented social movements Revolution in information/communication technologies
For most people, which of the following is an example of a "third place"?
a hockey rink
which of the following is not a characteristic of a community?
a pathway of exchange between different cultures
Increasingly, algorithms select the kinds of culture we experience (music, movies, books...), choosing content for us based on signals from our ________, rather than our _________
actual behavior, stated preferences
Which of the following is NOT a mode of comparison used in Comparative Media Studies?
Biological
Mendelson and Papacharissi found that college students' Facebook photos______
Both of these mainly revolved around the same "rituals" and "scripted poses." were narcissistic, yet also a form of self-actualization and socialization into group life.
According to Katie Day Good, social networking sites allow people to display their "cultural ___________," meaning "one's accumulated knowledge about society... obtained through education and credentials, inherited knowledge and the acquisition of high-status goods."
Capital
Mendelson and Papacharissi use the 20th century theories of the sociologist ___________ [fill in last name only] to help explain how college students use Facebook
Goffman
In 1948, Claude Shannon at Bell Telephone Labs (AT&T) published the theory of _____answering the questions "what exactly do phone lines carry?" and "how could you measure it?"
Information
According to ______________ the representation of reality has overtaken reality itself. Simulations no longer refer to real objects, people, facts and societies. They increasingly refer only to each other, moving faster and faster. Group of answer choices
Jean Baudrillard
Cultural materialism was developed by ______________, a Marxist scholar who emphasizes social need and political intention as significant factors involved in technological development.
Raymond Williams
Mark Deuze says he thinks a lot about the Truman Show and how, for him, it symbolizes what he calls today's "media life," where we live in media, not just with it. This is an example of using a media text as ___.
Research Inspiration
Katie Day Good writes that many of the practices we associate with _______ today actually date back to Victorian "old media."
SNS
Terms such as "Iron Age" and "Information Society" reflect a ______________ perspective.
Technological determinist
According to Morris and Murray, why are apps under-studied and poorly understood so far by media scholars?
They are mundane (everyday) items. They are small. They are new. [All of these]
According to Baym, which of the following is NOT true of music fans.
They are the same as audiences.
