Management 101 Chapter 8
An emergent strategy is formulated and implemented in a rational, systematic, and planned way. True or False
False
Micro Managers, Inc. uses a planning process that assigns most senior managers both operational and strategic responsibilities. This is an example of an emergent strategy. True or False
False
The Miles and Snow typologies are cash cow, star, dog, and question mark. True or False
False
If the marketing department adopts a strategy calling for substantial test marketing, aggressive advertising campaigns, and inducing consumer product trails, which of the following is most likely the business strategy being used by the company as a whole?
Prospector
Which of the following in NOT one of the strategy types listed in the Miles and Snow typology?
Rescuer
An international strategy in which the company manages itself as a collection of domestic markets is called a multi-domestic strategy. True or False
True
During the maturity stage of the product life cycle, sales volume for a product typically reaches its peak. True or False
True
Most organizations have a difficult time focusing on weaknesses. True or False
True
Related diversification can be based on similar technologies. True or False
True
Strategy formulation focus on the content of the strategy. True or False
True
The markets in which the organization intends to compete are defined by the scope dimension of its strategy. True or False
True
When implementing a differentiation strategy it is important to maintain cost proximity without shutting off creativity. True or False
True
The starting point in formulating strategies is usually...
a SWOT analysis
AOL eliminated fees to some subscribers to try to attract more users. AOL was using a(n) ... strategy.
defender
In their book "In Search of Excellence", Peters and Waterman found that successful companies "stuck to their knitting." In other words, they concentrated on those things that they do well. To which component of organizational strategy does this idea most directly relate?
distinctive competence
Wal-Mart rings up over 70 percent of its products at the cash register before it pays for them. Wal-Mart has a(n) ... in inventory turnover speed.
distinctive competence
Coca-Cola's success in global marketing is the result of its distribution system and its marketing communications, which are two of the company's...
organizational strengths
AirTran Airlines (formerly ValuJet) has a airplane fleet that is older than those owned by other airlines. This is a potential ... because it can give the company an image of poor quality or unsafe planes.
organizational weakness
Reckitt & Colman, Inc. manufactures Spray 'n Wash laundry stain remover, Resolve fabric refresher, and Woolite fabric wash. This is an example of ... diversification.
related
Datril was introduced into the pain-reliever market as a product just like Tylenol. The makers of Datril used ... to copy Tylenol's distinctive competence.
strategic imitation