Management 101 Chapter 8

An emergent strategy is formulated and implemented in a rational, systematic, and planned way. True or False

False

Micro Managers, Inc. uses a planning process that assigns most senior managers both operational and strategic responsibilities. This is an example of an emergent strategy. True or False

False

The Miles and Snow typologies are cash cow, star, dog, and question mark. True or False

False

If the marketing department adopts a strategy calling for substantial test marketing, aggressive advertising campaigns, and inducing consumer product trails, which of the following is most likely the business strategy being used by the company as a whole?

Prospector

Which of the following in NOT one of the strategy types listed in the Miles and Snow typology?

Rescuer

An international strategy in which the company manages itself as a collection of domestic markets is called a multi-domestic strategy. True or False

True

During the maturity stage of the product life cycle, sales volume for a product typically reaches its peak. True or False

True

Most organizations have a difficult time focusing on weaknesses. True or False

True

Related diversification can be based on similar technologies. True or False

True

Strategy formulation focus on the content of the strategy. True or False

True

The markets in which the organization intends to compete are defined by the scope dimension of its strategy. True or False

True

When implementing a differentiation strategy it is important to maintain cost proximity without shutting off creativity. True or False

True

The starting point in formulating strategies is usually...

a SWOT analysis

AOL eliminated fees to some subscribers to try to attract more users. AOL was using a(n) ... strategy.

defender

In their book "In Search of Excellence", Peters and Waterman found that successful companies "stuck to their knitting." In other words, they concentrated on those things that they do well. To which component of organizational strategy does this idea most directly relate?

distinctive competence

Wal-Mart rings up over 70 percent of its products at the cash register before it pays for them. Wal-Mart has a(n) ... in inventory turnover speed.

distinctive competence

Coca-Cola's success in global marketing is the result of its distribution system and its marketing communications, which are two of the company's...

organizational strengths

AirTran Airlines (formerly ValuJet) has a airplane fleet that is older than those owned by other airlines. This is a potential ... because it can give the company an image of poor quality or unsafe planes.

organizational weakness

Reckitt & Colman, Inc. manufactures Spray 'n Wash laundry stain remover, Resolve fabric refresher, and Woolite fabric wash. This is an example of ... diversification.

related

Datril was introduced into the pain-reliever market as a product just like Tylenol. The makers of Datril used ... to copy Tylenol's distinctive competence.

strategic imitation