Marjaan's Missed Questions 11-12
This year a business spends $423,500 in salaries, $88,000 in rent, $15,250 to maintain a web site, and gives employees $60,000 in bonuses. What are the fixed costs? A. $526,750 B. $586,750 C. $571,500 D. $511,500
A. $526,750
Ted is planning a new advertising campaign for his company, a stable that offers private horseback-riding lessons. Which of the following is data that would be useful for Ted's marketing decision making: A. Market share data for his company during the past year B. Sales volume data for the horse racing industry C. Strengths and weaknesses of local coffee shops D. Demographic data for local dog owners
A. Market share data for his company during the past year
Which of the following situations best demonstrates why businesses should retain their records: A. A business is planning to send anniversary cards to employees on the date of their employment. B. A business is planning to sell out to another company. C. A business is planning to send press releases to the local newspaper. D. A business is planning to use webinars for employee training.
B. A business is planning to sell out to another company.
Which of the following is not a capital investment decision: A. Which projects to invest in B. How to manage cash flow C. How to finance investments D. Whether or not to pay dividends
B. How to manage cash flow
Which of the following is a promotional method that enables businesses to introduce new products and generate new sales leads at the same time: A. Sales contests B. Trade shows C. Cash rebates D. Free samples
B. Trade shows
Which of the following statements would be the best way for a job applicant to end an interview: A. "Mr. Maxwell, what did you say is the reason that this job is open?" B. "Ms. Collins, if you have any more questions, please give me a call." C. "Ms. Martin, I know that I can do this job, and I would like to have it." D. "Mr. Murray, I'd be happy to have this job, if you can't find anyone else."
C. "Ms. Martin, I know that I can do this job, and I would like to have it."
Which of the following is an example of a tax liability: A. Interest paid on a mortgage B. Deduction for a charitable contribution C. Amount due on an inheritance D. Value of an exemption
C. Amount due on an inheritance
Which of the following is an example of aggressive behavior: A. Beginning a conversation with strangers B. Openly expressing your negative thoughts C. Standing very close to others when talking D. Refusing to do things you don't wish to do
C. Standing very close to others when talking
Which of the following is an example of an ownership investment: A. Money market accounts B. Certificates of deposit (CDs) C. Stocks D. Savings accounts
C. Stocks
What do you need to identify if there are complicated jobs that members of the group are unable to perform? A. Technical equipment B. Alternative tasks C. Support services D. Replacement items
C. Support services
Some large retailers have successfully integrated information sharing between channel members by incorporating __________ between suppliers, warehouse, and store checkout. A. outsourcing and EDI B. PLUs and invoices C. bar codes and EDI D. bar codes and PLUs
C. bar codes and EDI
Which of the following is a true statement about information: A. It has no value for an organization. B. It is simple to manage. C. It is the same thing as data. D. It is data put into a useful form.
D. It is data put into a useful form.
Which of the following is most likely to have a marketing-research department: A. Small retail business B. Local charity C. Successful politician D. Leading manufacturer
D. Leading manufacturer
When writing a business report, Thomas might check his writing and style manual to determine the A. synonyms for common words. B. best way to set up tables using computer software. C. formal definitions of important terms. D. appropriate way to cite his resources.
D. appropriate way to cite his resources.
The ZRB Company promises to ship LST Inc. 200 units of product by a certain date, and LST Inc. promises to pay ZRB $25,000 for the product within 14 days of receipt. This is an example of a(n) A. defensible agreement. B. exempt contract. C. executed agreement. D. bilateral contract.
D. bilateral contract.
As prices increase, the quantity supplied will generally A. vary. B. decrease. C. stay the same. D. increase.
D. increase.
Legal ownership of purchases does not pass to the purchaser until all payments have been made if the purchaser uses __________ credit. A. trade B. revolving C. regular D. installment
D. installment
Decision making can be a difficult process, especially as the __________ rises. A. lack of competence B. number of participants C. amount of money D. level of uncertainty
D. level of uncertainty
A business should conduct environmental scans on a continuous basis so that it can A. control the external environment. B. change customers' attitudes. C. save money. D. respond to opportunities and threats quickly.
D. respond to opportunities and threats quickly.
The first decision that marketers must make when managing channels is A. determining channel responsibilities. B. determining distribution patterns. C. selecting channel members. D. setting channel objectives.
D. setting channel objectives.