Marketing

Demographic

H2Coast, an automobile​ manufacturer, produces​ fuel-efficient hybrid vehicles that are targeted toward​ middle-income consumer groups. H2Coast most likely segments the consumer market based on​ ________ variables.

substantial

If a segment is large enough or profitable enough to​ serve, it is​

Preemptive

If competitors cannot easily copy the benefit a company chooses to​ promote, that benefit is said to be​ _________.

Consumer Market

Individuals and households that buy good and services for personal consumption

Age and life cycle segmentation

Marketers must be careful to guard against stereotypes when using​ ________.

5 characteristics that influence rate of adoption

Relative Advantage complexity compatibiltiy divisbility communicability

Social class

Relatively permanet and ordered divisions in a society whose members share similar value intrerest and behaviors

Positioning map

Show consumer perception of their brans vs competitiors

Psychological

Social class, lifestyle peronality

Chidlren

Socially responsible target marketing would classify which of the following as an especially vulnerable target market for harmful or controversial​ products?

Business buyer behavior

The buying behavior of orgainizations that buy good and serives for the production of other products or services

Behavorial

Consumer knowledge, attitudes, uses of a product

Micromarketing

Toyota allows Scion buyers to customize their cars to meet their exact needs and preferences. This is an example of​ ____________.

New entrants finding it easy to enter the segment

Which of the following would make a segment less attractive to​ enter?

Gender

Which type of market segmentation has long been used in​ clothing, cosmetics,​ toiletries, and​ magazines?

Geographic segmentation

Dividing a market into different geographical units ex, nation, region, cities, neighorhoods

psychographic

Dividing buyers into groups based on social​ class, lifestyle, or personality characteristics is called​ ________ segmentation.

Demographic segmentation

Dividing the market on varibales such as age, gender, income, occupation, education, religon

Occasion

Firms that manufacture seasonal products target their consumers primarily through​ ________ segmentation.

Local Marketing

Grocers in neighborhoods with a large Hispanic population typically carry more brands that Hispanic consumers prefer than grocers in other neighborhoods. This is an example of​ ________.

Market Segment

Group of consumers who respond in a similar way to a given set of marketing efforts

A belief

is a descriptive thought that a person holds about something

A motive (or drive)

is a need that is sufficiently pressing to direct the person to seek satisfaction

Perception

is the process by which people select, organize, and interpret information to form a meaningful picture of the world

Positioning

consists of arranging for a market offering to occupy a​ clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

Micromarketing

tailoring products and programs to the needs of a specific individual or small group

Age and life cycle

​Kidcomp, an American​ computer-manufacturing firm, targets children below the age of ten by providing free games and applications. The​ firm's marketing approach is reflective of​ ________ segmentation.

Geographic

​________ segmentation calls for dividing the market into different​ nations, regions,​ states, counties,​ cities, or even neighborhoods

Perceptual positioning maps

​__________ show consumer perceptions of their brands versus those of competing products on important buying dimensions.

Concentrated niche marketing

A market coverage stragety in which a firm goes after a large group

Opinion leaders

A person within a reference group who because of skill, knowledge, personality exers social influence on others

Consumer Market

All individuals and households that buy or acquire good and serices

psychgraphic

At one​ time, Miller Beer was known as the​ "champagne of bottled​ beer." It was targeted at an elite class of customers.​ Later, to increase​ sales, Miller was repositioned to attract members of the​ working, middle-class. What is this segmentation method​ called?

5 stages of consumer adoption

Awareness Interest evaluation trail adoption

Characteristics of CB

Cultural Social Personal pyschological

Consumer buyer behavior

Cultural social personal pyschologcal

Reference Groups

Serve as direct or indirect points of comparison or reference in forming persons attitudes or behaviors

psychographic

The marketing manager at​ Arbor's Delicatessen targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of​ low-fat, low-calorie meals that appeal to dieters.​ Arbors' approach is best referred to as​ ________ segmentation.

Culture

The set of basic value, perceptions, wants and behavior learn by a memebr of from from family

Product position

The way a product is defined by consumers on important attributes, the way a product occupies in consumers mind

Concentrated

The website leftyslefthand.com markets products to​ left-handed consumers only. Which targeting strategy does this​ represent?

Learning

describes changes in an individual's behavior arising from experience

Serives differ

our local pizzeria promises​ "Delivery in 30 minutes or less or the pizza is​ free." What point of differentiation is​ this

Adoption

process as the mental process through which an individual passes from first learning about an innovation to final adoption.

Consumer buyer behavior

the buying behavior of final consumers

Demographic

​Heeltoe, a boutique that caters to the footwear needs of​ women, manufactures two different lines of footwear based on the purchasing power of its customers. One product line caters to the needs of​ affluent, middle-aged​ women, and the other line targets younger professionals and homemakers. Heeltoe most likely segments the consumer market based on​ ________ variables.

Product

Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need

Consumer products:

Bought by final consumers for personal consumption

Industrial (business) products:

Bought by individuals and organizations for further processing or for use in conducting a business

Modified Rebuy

Buying situation in which the buyer wants to modify product specifications price or terms

Geographic

Byron Tied 2 Bowties groups its customers by regions in the United​ States, such as​ Midwest, Northeast, and Southwest. For each​ region, Byron Tied 2 Bowties creates a different set of advertisements and promotions. On which of the following segmentation variables does the firm divide its​ market?

Straight rebuy

A business buying situation in which te buyer reorders something

New task

A business buying situation in which the buyer purchases a product or service for the first time

image differentiation

A company can differentiate itself from competitors using symbols such as​ McDonald's golden​ arches, Twitter's​ bird, and the Nike swoosh. Which type of differentiation is​ this?