marketing

1) Firms such as GM and Frito-Lay have learned which marketing lesson? A) It is a lot easier to find new customers than to retain existing ones. B) According to research, it is equally costly to acquire new customers and retain existing ones. C) Existing customers do not spend as much as new customers since the former like the old products rather than the new one's new customers like. D) The buying experience, customer satisfaction, and customer retention can increase a firm's profits. E) Unless a marketing promotion to retain customer loyalty can increase market share by at least 5 percent, it is not worth the expenditure.

D) The buying experience, customer satisfaction, and customer retention can increase a firm's profits.

1) Nigel wants to buy a new digital camera for his semester studying abroad but he knows very little about cameras, having never owned one. As a result, he asks for advice from friends and relatives. In addition, he talks to salespeople at a Wolf camera shop and Best Buy and looks at some websites. Nigel is engaging in A) problem recognition. B) an internal search. C) the purchase decision. D) an external search. E) the creation of an antecedent state.

D) an external search.

1) The BMW StreetCarver is a $495 skateboard that features BMW's technology in its wheel suspension, which stabilizes the board's sleek design and allows for greater control around sharp curves. BMW wants its skateboard to be within the consideration set of potential skateboard buyers. In this case, it will most likely focus on A) reducing the post purchase dissatisfaction that may result from purchasing its product. B) making sure its representatives attend sporting events such as ESPN's X-Games to get new product ideas. C) making appeals directed toward motivational ego needs. D) explaining the stability and control aspects of the StreetCarver in its advertising messages. E) creating personality profiles for skateboarders.

D) explaining the stability and control aspects of the StreetCarver in its advertising messages.

1) Generation X consumers are A) likely to rely on others. B) authoritative decision makers. C) very prone to extravagance. D) generally supportive of racial and ethnic diversity. E) poorly educated.

D) generally supportive of racial and ethnic diversity.

1) Recently, Chillafish recalled some of its children's balance bikes. The Consumer Product Safety Commission website stated that overinflated tires could cause the wheel rims to crack and send pieces of the plastic rim flying, posing a laceration hazard to consumers. Chillafish was responding to consumers' right to A) choose. B) be informed. C) be treated courteously. D) safety. E) happiness.

D) safety.

1) Social responsibility is A) a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behavior. B) a democratic consensus of moral principles and laws that govern the behavior of individuals based on legislation adopted at the federal, state, and local levels. C) a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic found in the U.S. Constitution's Bill of Rights. D) the view that organizations are part of a larger society and are accountable to that society for their actions. E) a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome.

D) the view that organizations are part of a larger society and are accountable to that society for their actions.

1) Six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for the illegal smuggling of undocumented foreign workers into the United States to work at Tyson plants. Based on this information, Tyson's violations may have been the result of ________, one of the major reasons some company employees engage in unethical behavior. A) a mission statement that is too broad B) the absence of a written core values statement C) the absence of whistle-blowers D) top management's behavior E) the absence of a stakeholder code of ethics

D) top management's behavior

1) Which is the best example of possession utility? A) a smartphone with a large selection of new apps B) the local dairy that offers to deliver bottles of milk to a customer's doorstep C) disposable diapers that come equipped with resealable tabs D) a gourmet food store that carries a line of ready-made salads E) a mobile phone company that offers six-month financing, same as cash

E) a mobile phone company that offers six-month financing, same as cash

1) Clarise has just told her best friend, "I'm so glad I bought the Samsung Galaxy S10 5G rather than those other smartphones I was considering. Streaming is so fast, and the battery stays charged forever." Which stage of the consumer purchase decision process does Clarise's conversation identify? A) problem recognition B) information search C) alternative evaluation D) purchase decision E) post purchase behavior

E) post purchase behavior

1) Consumers spend little time and effort evaluating alternatives in the purchase of flour and soap. The consumer purchase decision process for such staples involves __________, which is virtually a habit and typifies low-involvement decision making. A) limited problem solving B) extended problem solving C) situational problem solving D) rational problem solving E) routine problem solving

E) routine problem solving

1) Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group, and it also serves as a socializing force that dictates what is morally right and just. This means that moral standards A) are relative to particular societies. B) must be universal in order for cross-cultural marketing to be effective. C) are fluid and very easy to change. D) are cyclical so it is important to change with the times. E) are concrete; something is either right or wrong.

A) are relative to particular societies.

1) In an inflationary economy, the cost to produce and buy products and services ________ as prices ________. A) increases; increase B) increases; decrease C) decreases; increase D) decreases; decrease E) does not change; increase

A) increases; increase

1) Evaluative criteria refer to A) the objective and subjective attributes of a brand consumers use to compare different products and brands. B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision. C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid post purchase anxiety. D) the attributes of a product that a manufacturer wishes to promote to a specific target market. E) a list of required product attributes from which a customer will not waver regardless of additional incentives.

A) the objective and subjective attributes of a brand consumers use to compare different products and brands.

1) Which statement regarding environmental scanning is the most accurate? A) Environmental scanning changes the marketing environment. B) Environmental scanning identifies and interprets potential trends. C) Environmental scanning should be done about every five years. D) Environmental scanning focuses primarily on ecological factors. E) It is too costly and there is too much information generated from environmental scanning to make it viable for small firms.

B) Environmental scanning identifies and interprets potential trends.

1) ________ would be considered a marketer-dominated source of information discovered during an external search during the purchase decision process. A) A personal experience B) Salespeople C) A Federal Trade Commission report D) A coworker E) A Consumer Reports magazine

B) Salespeople

1) Which is the best example of time utility? A) a smartphone with a multi-touch user interface for easy navigation B) a charity's 24-hour drop-off box for clothing donations C) a dry cleaner located inside a supermarket D) a mobile phone company that offers six-month financing, same as cash E) a new herbal supplement that offers a 30-day free trial

B) a charity's 24-hour drop-off box for clothing donations

1) The portion of one's income that remains after paying for taxes and necessities is referred to as A) net income. B) discretionary income. C) disposable income. D) household income. E) gross income.

B) discretionary income.

1) There are five stages in the consumer purchase decision process. The fourth stage is A) information search. B) purchase decision. C) alternative evaluation. D) option testing. E) problem recognition.

B) purchase decision.

1) Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as A) marketing mix influences. B) situational influences. C) psychological influences. D) sociocultural influences. E) evaluative criteria.

B) situational influences.

1) Competition refers to A) identical products that perform identical functions. B) any for-profit organization that targets the customers of other organizations. C) alternative firms that could provide a product to satisfy a specific market's needs. D) any product or service that vies for a portion of a customer's discretionary income. E) the set of firms that operate in a given geographic region, regardless of product or service.

C) alternative firms that could provide a product to satisfy a specific market's needs.

1) A mother of two toddlers is most likely to exclusively use an internal search during the decision process when purchasing A) a gift for her mother-in-law. B) a home security system. C) disposable diapers. D) a swing set. E) a weekend getaway.

C) disposable diapers.

1) "Which brand of salad dressing does my mom buy?" would be a question asked during the __________ stage in the consumer purchase decision process. A) problem recognition B) alternative evaluation C) information search D) purchase decision E) comparison

C) information search

1) Generation X consumers are on the Internet more than any other generation and have become the largest segment of business travelers. In response, Delta Air Lines often offers amenities such as 110-volt and USB ports on their planes to appeal to this cohort. This is an example of how ________ forces impact the marketing environment. A) economic B) competitive C) social D) technological E) regulatory

C) social