Marketing Ch. 5

Perception

the process by which people select, organize, and interpret information to form a meaningful picture of the world

Social Class

__________ is relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.

Purchase Decision

__________ is the buyer's decision about which brand to select.

Learning

__________ is the changes in an individual's behavior arising from experience.

Information search

__________ is the stage of the buyer decision process in which the consumer is motivated to locate more information.

Alternative Evaluation

__________ is the stage of the buyer decision process in which the consumer uses information to review different brands in the choice set.

Need recognition

the first stage of the buyer decision process, in which the consumer notices a problem

Culture

the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions

Evaluation

In the __________ stage, the consumer considers whether trying the new product makes sense.

Interest

In the __________ stage, the consumer seeks information about the new product.

Awareness

In the adoption process, __________ is when the consumer becomes familiar with the new product but lacks information about it.

Awareness

when the consumer becomes familiar with a new product but lacks information about it

Problem Recognition

The first step of the business buying process is __________.

Buying attitudes and preferences

a type of buyer response

Belief

________ is a descriptive thought that a person holds about something.

Need recognition

________ is the first stage of the buyer decision process, in which the consumer notices a problem.

Buyer Characteristics

__________ are part of the buyer's black box and produce certain responses.

Economic, technological, social, and cultural stimuli

__________ are part of the environment that enter the consumer's black box and produce certain responses.

Marketing Stimuli

__________ are such things as product, price, place, and promotion and are considered part of the environment that influences the buyer's black box.

Subculture

__________ is a group of people with shared value systems based on common life experiences and situations.

Attitude

__________ is a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.

A group

__________ is two or more people who interact to accomplish individual or mutual goals.