Marketing Ch. 5
Perception
the process by which people select, organize, and interpret information to form a meaningful picture of the world
Social Class
__________ is relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.
Purchase Decision
__________ is the buyer's decision about which brand to select.
Learning
__________ is the changes in an individual's behavior arising from experience.
Information search
__________ is the stage of the buyer decision process in which the consumer is motivated to locate more information.
Alternative Evaluation
__________ is the stage of the buyer decision process in which the consumer uses information to review different brands in the choice set.
Need recognition
the first stage of the buyer decision process, in which the consumer notices a problem
Culture
the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
Evaluation
In the __________ stage, the consumer considers whether trying the new product makes sense.
Interest
In the __________ stage, the consumer seeks information about the new product.
Awareness
In the adoption process, __________ is when the consumer becomes familiar with the new product but lacks information about it.
Awareness
when the consumer becomes familiar with a new product but lacks information about it
Problem Recognition
The first step of the business buying process is __________.
Buying attitudes and preferences
a type of buyer response
Belief
________ is a descriptive thought that a person holds about something.
Need recognition
________ is the first stage of the buyer decision process, in which the consumer notices a problem.
Buyer Characteristics
__________ are part of the buyer's black box and produce certain responses.
Economic, technological, social, and cultural stimuli
__________ are part of the environment that enter the consumer's black box and produce certain responses.
Marketing Stimuli
__________ are such things as product, price, place, and promotion and are considered part of the environment that influences the buyer's black box.
Subculture
__________ is a group of people with shared value systems based on common life experiences and situations.
Attitude
__________ is a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.
A group
__________ is two or more people who interact to accomplish individual or mutual goals.