Marketing Ch 7

Evan has just been hired as a product manager for a major technology firm. Currently, he is making purchases for his new apartment and upcoming job. His purchase of ____________ would most likely be done through extended decision making, while his purchase of ____________ would be purchased through limited decision-making behavior.

Flat-screen tv; bath towels

All of the following are marketer-dominated sources of information except __________

Friends

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of ____________.

Impulse buying

During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ____________ buyers.

Inexperienced

______________, or self-image, is one's perception or view of oneself.

Self Concept

Mario and his friend have been talking about their love of Bose headphones and speakers. Mario's friend mentions a consumer report that he read the week before that stated Bose products had higher prices but lower quality than in previous years. Mario thought to himself that perhaps his friend had misread the report, because Bose had always been the best. This perceptual process is known as selective ____________.

Distortion

Chloe and Max are searching for a health club to join. This purchase will likely be affected by ____________ involvement.

Enduring

A group of brands that a consumer views as alternatives for possible purchase is called a(n) ____________.

Evoked set

Which of the following products would probably require extended decision making before a purchase?

Expensive products

When a new variety of Kashi whole-grain breakfast cereals is first introduced, consumers will most likely engage in ____________ when deciding whether or not to purchase this new product.

Limited decision-making

Cole's smart phone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Cole is most likely to use ____________ for this purchase.

Limited decision-making behavior

Claire is beginning to wonder if she has made the right decision about purchasing a new HP Laptop after she sees a friend with a new Dell. Claire's doubt whether she made the right decision occurs during the ___________ of the buying decision process.

Post purchase evaluation phase

While shopping at a local grocery store, Taylor sees a display of his favorite brand of energy drink. He buys some to take home for the weekend. This purchase process would be described as ____________.

Routinized response behavior

Antonio is in the market for a new car. He believes that lately there have been more car ads than usual on TV. The need Antonio has is most likely driving which of the following phenomena?

Selective exposure

Jessie is out with a group of friends this evening for dinner at a local restaurant and then a movie. While the service at the restaurant was slow, and the food just ok, Jessie still had a great time and left with a positive opinion of the restaurant experience. Jessie's experience was likely influenced by ____________

Social Surroundings

Steps in the Consumer Buying Decision Process:

Step 1- Problem Recognition Step 2- Information Search Step 3- Evaluation of alternatives Step 4- Purchase Step 5- Post purchase evaluation

Many aspects of consumer buying decisions are affected by the individual's level of involvement. Level of involvement is ___________.

The importance and intensity of interest in a product in a particular situation.

Selective exposure refers to ____________.

admitting only certain inputs into consciousness.

Problem recognition occurs when a consumer ____________

becomes aware that there is a difference between a desired state and an actual condition.

When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the one that is on sale. These four brands make up his ____________ set.

consideration

After purchasing a product, post purchase evaluation may result in cognitive dissonance. Cognitive dissonance is ____________.

doubts that occur because the buyer questions whether the decision to purchase the product was right.

The three most widely recognized types of consumer decision making are: ____________.

limited problem solving, extended problem solving, and routinized response behavior.

Stefanie is shopping for groceries at her local supermarket. As she picks up laundry detergent, she sees the display of bathroom cleaners and remembers that she is about to run out of it at home. Stefanie tries to remember the specific brand that she used last time, because she thought that was the best in terms of performance and value. In terms of the consumer buying decision process, Stefanie's remembering that she was almost out of bathroom cleaner is the ____________ phase of the buying decision process, where trying to remember what brand she last used was an example of the ____________ phase.

problem recognition; internal information search.

The five categories of situational influences are: ____________.

purchase reason, time perspective, social surroundings, physical surroundings, and buyer's momentary mood.

Perception is a three-step process that involves ___________

selecting, organizing, and interpreting information inputs

In the consumer buying decision process, the information search stage ____________

yields a group of brands that a buyer views as possible alternatives.