Marketing Ch.16

Through sustainable​ marketing, both businesses and consumers​ ___________________.

are both called to more responsible actions

According to the sustainable marketing​ concept, a​ company's marketing objectives should support the​ ___________________________.

best​ long-run performance of the marketing system

Criticism has been leveled at marketing for negative impact on other businesses. Of the​ following, which does NOT fall within those​ criticisms?

Creating false wants and too much materialism

Which of the following types of marketing calls for building​ long-run consumer​ engagement, loyalty, and​ relationships?

Customer value marketing

​________ includes practices such as falsely advertising​ "factory" or​ "wholesale" prices or a large price reduction from a phony high retail list price.

Deceptive pricing

Which of the following is included in the American Marketing​ Association's (AMA) Code of Ethics and stresses consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we​ make?

Do no harm

Which of the following means striving for building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core​ values: honesty,​ responsibility, fairness,​ respect, transparency, and​ citizenship?

Embrace ethical values

Which of the following describes an organized movement of concerned​ citizens, businesses, and government agencies designed to protect and improve​ people's current and future living​ environment?

Environmentalism

​__________ products give high immediate satisfaction but might hurt consumers in the long run.

Pleasing

​________ products have low immediate appeal but might benefit consumers in the long runlong dash—for ​instance, bicycle helmets or some insurance products.

Salutary

A​ company's marketing should support the five sustainable marketing principles. Of the​ following, which is NOT among those​ principles?

Salutary marketing

Sustainable marketing should be guided by five sustainable marketing principles. Of the​ following, which is NOT one of those​ principles?

Strategic marketing

Which of the following is a type of marketing that calls for meeting the present needs of consumers and businesses while preserving or enhancing the ability of future generations to meet their​ needs?

Sustainable marketing

Which of the following states that managers must look beyond what is legal and allowable and develop standards based on personal​ integrity, corporate​ conscience, and​ long-term consumer​ welfare?

The sustainable marketing concept

According to the principle of​ ________ marketing, the company should put most of its resources into customer​ value-building marketing investments.

customer value

Exaggerating package contents through subtle​ design, using misleading​ labeling, or describing size in misleading terms is known as​ ____________________.

deceptive packaging

Practices such as misrepresenting the​ product's features or performance or luring customers to the store for a bargain that is out of stock are considered​ ____________________.

deceptive promotion

The principle of​ ________ marketing requires that a company continuously seek real product and marketing improvements.

innovative

The difference between the marketing concept and the sustainable marketing concept is that the marketing concept​ ___________________________.

recognizes that companies thrive by fulfilling the​ day-to-day needs of customers

Companies embracing environmental sustainability policies develop strategies to implement them. The strategies include which of the following two​ components?

sustain the environment and produce profits for the company

​________ refers to striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product​ design, pricing,​ communication, and delivery or distribution.

​"Foster trust in the marketing​ system"

​________ marketing means that the company should view and organize its marketing activities from the​ consumer's point of view.

​Consumer-oriented

​_________________marketing means that the company should define its mission in broad social terms rather than narrow product terms.

​Sense-of-mission

Because of deceptive acts or practices by​ companies, Congress has enacted legislation designed to protect consumers. Which of the following was enacted to protect consumers against deceptive acts or​ practices?

​Wheeler-Lea Act of 1938