Marketing Ch.16
Through sustainable marketing, both businesses and consumers ___________________.
are both called to more responsible actions
According to the sustainable marketing concept, a company's marketing objectives should support the ___________________________.
best long-run performance of the marketing system
Criticism has been leveled at marketing for negative impact on other businesses. Of the following, which does NOT fall within those criticisms?
Creating false wants and too much materialism
Which of the following types of marketing calls for building long-run consumer engagement, loyalty, and relationships?
Customer value marketing
________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail list price.
Deceptive pricing
Which of the following is included in the American Marketing Association's (AMA) Code of Ethics and stresses consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make?
Do no harm
Which of the following means striving for building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship?
Embrace ethical values
Which of the following describes an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment?
Environmentalism
__________ products give high immediate satisfaction but might hurt consumers in the long run.
Pleasing
________ products have low immediate appeal but might benefit consumers in the long runlong dash—for instance, bicycle helmets or some insurance products.
Salutary
A company's marketing should support the five sustainable marketing principles. Of the following, which is NOT among those principles?
Salutary marketing
Sustainable marketing should be guided by five sustainable marketing principles. Of the following, which is NOT one of those principles?
Strategic marketing
Which of the following is a type of marketing that calls for meeting the present needs of consumers and businesses while preserving or enhancing the ability of future generations to meet their needs?
Sustainable marketing
Which of the following states that managers must look beyond what is legal and allowable and develop standards based on personal integrity, corporate conscience, and long-term consumer welfare?
The sustainable marketing concept
According to the principle of ________ marketing, the company should put most of its resources into customer value-building marketing investments.
customer value
Exaggerating package contents through subtle design, using misleading labeling, or describing size in misleading terms is known as ____________________.
deceptive packaging
Practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock are considered ____________________.
deceptive promotion
The principle of ________ marketing requires that a company continuously seek real product and marketing improvements.
innovative
The difference between the marketing concept and the sustainable marketing concept is that the marketing concept ___________________________.
recognizes that companies thrive by fulfilling the day-to-day needs of customers
Companies embracing environmental sustainability policies develop strategies to implement them. The strategies include which of the following two components?
sustain the environment and produce profits for the company
________ refers to striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery or distribution.
"Foster trust in the marketing system"
________ marketing means that the company should view and organize its marketing activities from the consumer's point of view.
Consumer-oriented
_________________marketing means that the company should define its mission in broad social terms rather than narrow product terms.
Sense-of-mission
Because of deceptive acts or practices by companies, Congress has enacted legislation designed to protect consumers. Which of the following was enacted to protect consumers against deceptive acts or practices?
Wheeler-Lea Act of 1938