Marketing ch.5

A social class is __________.

a set of relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors

In the adoption process, awareness is when the consumer __________.

becomes aware of the new product, but lacks information about it

Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands is known as __________.

complex buying behavior

Alternative evaluation is the stage of the buyer decision process in which the __________.

consumer uses information to evaluate alternative brands in the choice set

A group is __________.

two or more people who interact to accomplish individual or mutual goals

Which of the following is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others?

Opinion leader

Which of the following describes a belief?

A descriptive thought that a person holds about something

In the __________ stage of the adoption process, the consumer seeks information about the new product.

interest

Buying attitudes and preferences are __________.

part of the buyer's responses

Perception is best defined as __________.

the process by which people select, organize, and interpret information to form a meaningful picture of the world

Culture is __________.

the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions

__________ refers to changes in an individual's behavior arising from experience.

Learning

Information search is the stage of the buyer decision process in which the __________.

consumer is motivated to search for more information

The __________ stage is when the buyer makes a decision about which brand to purchase.

purchase decision

Need recognition is the stage of the buyer decision process in which the consumer __________.

recognizes a problem

A __________ is a relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors.

social class

Which term refers to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea?

Attitudes

__________ are such things as product, price, place, and promotion, and are considered part of the environment that influences the buyer's black box.

Marketing stimuli

__________ is the first stage of the buyer decision process in which the consumer recognizes a problem or need.

Need recognition

A subculture is __________.

a group of people with shared value systems based on common life experiences and situations

In the interest stage of the adoption process, the consumer __________.

seeks information about the new product

Which term refers to a group of people with shared value systems based on common life experiences and situations?

Subculture

In the __________ stage of the adoption process, the consumer considers whether trying the new product makes sense.

evaluation

Marketing stimuli are __________.

such things as product, price, place, and promotion

What is an opinion leader?

A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others

What are attitudes?

A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

__________ is the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.

Alternative evaluation

Which of the following describes complex buying behavior?

Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands

__________ is the stage of the buyer decision process in which the consumer is motivated to search for more information.

Information search

What happens in the evaluation stage of the adoption process?

The consumer considers whether trying the new product makes sense.

In the __________ stage of the adoption process, the consumer tries the new product on a small scale to improve his or her estimate of its value.

trial