Marketing ch.5
A social class is __________.
a set of relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors
In the adoption process, awareness is when the consumer __________.
becomes aware of the new product, but lacks information about it
Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands is known as __________.
complex buying behavior
Alternative evaluation is the stage of the buyer decision process in which the __________.
consumer uses information to evaluate alternative brands in the choice set
A group is __________.
two or more people who interact to accomplish individual or mutual goals
Which of the following is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others?
Opinion leader
Which of the following describes a belief?
A descriptive thought that a person holds about something
In the __________ stage of the adoption process, the consumer seeks information about the new product.
interest
Buying attitudes and preferences are __________.
part of the buyer's responses
Perception is best defined as __________.
the process by which people select, organize, and interpret information to form a meaningful picture of the world
Culture is __________.
the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions
__________ refers to changes in an individual's behavior arising from experience.
Learning
Information search is the stage of the buyer decision process in which the __________.
consumer is motivated to search for more information
The __________ stage is when the buyer makes a decision about which brand to purchase.
purchase decision
Need recognition is the stage of the buyer decision process in which the consumer __________.
recognizes a problem
A __________ is a relatively permanent and ordered division in a society whose members share similar values, interests, and behaviors.
social class
Which term refers to a person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea?
Attitudes
__________ are such things as product, price, place, and promotion, and are considered part of the environment that influences the buyer's black box.
Marketing stimuli
__________ is the first stage of the buyer decision process in which the consumer recognizes a problem or need.
Need recognition
A subculture is __________.
a group of people with shared value systems based on common life experiences and situations
In the interest stage of the adoption process, the consumer __________.
seeks information about the new product
Which term refers to a group of people with shared value systems based on common life experiences and situations?
Subculture
In the __________ stage of the adoption process, the consumer considers whether trying the new product makes sense.
evaluation
Marketing stimuli are __________.
such things as product, price, place, and promotion
What is an opinion leader?
A person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts social influence on others
What are attitudes?
A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea
__________ is the stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
Alternative evaluation
Which of the following describes complex buying behavior?
Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands
__________ is the stage of the buyer decision process in which the consumer is motivated to search for more information.
Information search
What happens in the evaluation stage of the adoption process?
The consumer considers whether trying the new product makes sense.
In the __________ stage of the adoption process, the consumer tries the new product on a small scale to improve his or her estimate of its value.
trial