Marketing Chapter 10
What is an example of horizontal channel conflict?
A Ford dealer complaining that another Ford dealer is advertising in its territory.
What marketing logistics is true?
Marketing logistics involve inbound logistics, outbound logistics, and reverse logistics.
What true regarding the selection of qualified channel members?
Producers vary in their ability to attract qualified marketing intermediaries.
Which technology could one day make the entire supply chain intelligent and automated?
Radio frequency identification
_______ involves reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers.
Reverse logistics
Which channel partners in a company's supply chain are upstream from a manufacturer or producer?
Suppliers
What is true regarding marketing channels and channel intermediaries?
Using marketing channel intermediaries means producers give up some control over how and to whom they sell their products.
When assigning functions to channel members, it is important for producers to ________.
assign functions to the channel members that can add the most value for the cost
Online marketers taking business from traditional brick-and-mortar retailers is an example of _____.
disintermediation
Companies today see channel members as first-line customers and practice strong ________.
partner relationship management
Most companies today see their intermediaries as first-line customers and focus on ________ to forge long-term relationships with channel members.
partner relationship management
When setting channel objectives, companies should state the objectives in terms of ______.
targeted levels of customer service
The length of a channel is indicated by ___________.
the number of intermediary levels
A ________ consists of producers, wholesalers, and retailers acting as a unified system.
vertical marketing system
What is a just-in-time logistics system?
Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations.
Under which type of system does the customer share real-time data on sales and current inventory levels with the supplier, and the supplier then takes full responsibility for managing inventories and deliveries?
Vendor-managed inventory
What are the four major functions of marketing logistics?
Warehousing, inventory management, transportation, and logistics information management
Whatis true regarding channel organization?
Channel members are dependent on each other for the overall success of the channel.
Channels often involve long-term commitments and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental changes?
Adaptability criteria
What are the four steps to designing marketing channels in their correct order?
Analyzing consumer needs setting channel objectives identifying major channel alternatives evaluating the alternatives.
Producers of convenience products typically use ______ distribution.
intensive
When the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and __________________.
the responsibilities of channel members
When designing marketing channels, companies must determine the number of channel members to use at each level. The three strategies that are available to do this are ________ distribution.
intensive, selective, and exclusive
