Marketing Chapter 10

What is an example of horizontal channel​ conflict?

A Ford dealer complaining that another Ford dealer is advertising in its territory.

What marketing logistics is​ true?

Marketing logistics involve inbound​ logistics, outbound​ logistics, and reverse logistics.

What true regarding the selection of qualified channel​ members?

Producers vary in their ability to attract qualified marketing intermediaries.

Which technology could one day make the entire supply chain intelligent and​ automated?

Radio frequency identification

​_______ involves​ reusing, recycling,​ refurbishing, or disposing of​ broken, unwanted, or excess products returned by consumers or resellers.

Reverse logistics

Which channel partners in a​ company's supply chain are upstream from a manufacturer or​ producer?

Suppliers

What is true regarding marketing channels and channel​ intermediaries?

Using marketing channel intermediaries means producers give up some control over how and to whom they sell their products.

When assigning functions to channel​ members, it is important for producers to​ ________.

assign functions to the channel members that can add the most value for the cost

Online marketers taking business from traditional​ brick-and-mortar retailers is an example of​ _____.

disintermediation

Companies today see channel members as​ first-line customers and practice strong​ ________.

partner relationship management

Most companies today see their intermediaries as​ first-line customers and focus on​ ________ to forge​ long-term relationships with channel members.

partner relationship management

When setting channel​ objectives, companies should state the objectives in terms of​ ______.

targeted levels of customer service

The length of a channel is indicated by​ ___________.

the number of intermediary levels

A​ ________ consists of​ producers, wholesalers, and retailers acting as a unified system.

vertical marketing system

What is a​ just-in-time logistics​ system?

​Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations.

Under which type of system does the customer share​ real-time data on sales and current inventory levels with the​ supplier, and the supplier then takes full responsibility for managing inventories and​ deliveries?

​Vendor-managed inventory

What are the four major functions of marketing​ logistics?

​Warehousing, inventory​ management, transportation, and logistics information management

Whatis true regarding channel​ organization?

Channel members are dependent on each other for the overall success of the channel.

Channels often involve​ long-term commitments and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental​ changes?

Adaptability criteria

What are the four steps to designing marketing channels in their correct​ order?

Analyzing consumer​ needs setting channel​ objectives identifying major channel​ alternatives evaluating the alternatives.

Producers of convenience products typically use​ ______ distribution.

intensive

When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________________.

the responsibilities of channel members

When designing marketing​ channels, companies must determine the number of channel members to use at each level. The three strategies that are available to do this are​ ________ distribution.

​intensive, selective, and exclusive