Marketing Chapter 11 Quiz

The practice of coming into retail stores to check out merchandise and prices but making purchases online using a computer or mobile device is called​ _______. A. ​off-price retailing B. showrooming C. shopper retailing D. experiential retailing E. mobile retailing

B. showrooming

Superstores that are actually giant specialty stores and have seen tremendous growth recently are called​ _______. A. ​off-price retailers B. discount stores C. service retailers D. supermarkets E. category killers

E. category killers

By performing the channel function of​ ________, wholesalers' sales forces help manufacturers reach many small customers at a low cost. A. selling and promoting B. ​bulk-breaking C. buying and assortment building D. financing E. risk bearing

A. selling and promoting

​___________ are the largest single group of​ wholesalers, accounting for roughly 50 percent of all wholesaling. A. ​Manufacturers' agents B. Agents C. Brokers D. Merchant wholesalers E. ​Manufacturers' representatives

D. Merchant wholesalers

Retailers must decide on which three major product​ variables? A. Product​ assortment, services​ mix, and price B. Product​ assortment, price, and location C. Product​ assortment, services​ mix, and location D. Product​ assortment, store​ atmosphere, and price E. Product​ assortment, services​ mix, and store atmosphere

E. Product​ assortment, services​ mix, and store atmosphere

Which of the following statements about shopping centers is​ correct? A. Retailers in a shopping center are independently owned and managed. B. Shopping centers cannot have more than 10 stores because of zoning laws. C. Banks cannot be part of a shopping center. D. Shopping centers are only found in rural areas. E. The most common type of shopping center is a strip mall.

E. The most common type of shopping center is a strip mall.

What are the four major types of retail​ organization? A. Corporate​ chains, voluntary​ chains, wholesalers, and franchise organizations. B. Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and franchise organizations. C. Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and wholesalers D. Corporate​ chains, wholesalers,​ superstores, and franchise organizations. E. Discount​ stores, service​ retailers, superstores, and supermarkets.

B. Corporate​ chains, voluntary​ chains, retailer​ cooperatives, and franchise organizations.

By practicing​ ______ retailing,​ today's retailers are increasingly adopting environmentally sustainable practices. A. ​off-price B. green C. experiential D. independent​ off-price E. service

B. green

A discount store​ (for example,​ Target, Kohl's, or​ Walmart) sells standard merchandise at lower prices. To do​ this, discount stores accept which of the following two​ conditions? A. higher sales volume and inefficient operations. B. higher margins and lower sales volume C. lower margins and lower sales volume D. lower margins and higher sales volume E. operating at a loss and higher sales volume

D. lower margins and higher sales volume

​Macy's carries several product lineslong dash—typically ​clothing, home​ furnishings, and household goodslong dash—with each line operating as a separate department managed by specialist buyers or merchandisers.​ Macy's is best described as​ a(n) ________. A. superstore B. discount store C. specialty store D. ​off-price retailer E. department store

E. department store

​Increasingly, different types of retailers now sell the same products at the same prices to the same consumers. This trend is called​ ___________. A. social media retailing B. retail blending C. megaretailing D. green retailing E. retail convergence

E. retail convergence

​_______ involves focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale. A. Shopper marketing B. Internal marketing C. Warehousing D. Retailing E. Showrooming

A. Shopper marketing

Which wholesaler channel function helps reduce inventory holding costs and the risks of suppliers and​ customers? A. Warehousing B. Transportation C. Buying and assortment building D. Risk bearing E. Financing

A. Warehousing

After segmenting and defining their target​ markets, what should retailers do​ next? A. Decide how they will differentiate and position themselves in the market. B. Decide on the store atmosphere C. Decide on the location. D. Decide on the product assortment. E. Decide on the level of service.

A. Decide how they will differentiate and position themselves in the market.

Which of the following statements about wholesaling is​ true? A. Wholesalers do not make positioning decisions. B. Wholesalers do not need to differentiate themselves. C. Wholesalers do not need to define a target market. D. Wholesalers must make decisions regarding their marketing mix. E. Wholesalers do not need to segment their markets.

D. Wholesalers must make decisions regarding their marketing mix.

Which of the following statements about major retail trends is​ true? A. Retail convergence has decreased competition for retailers. B. The lifecycle of new retail forms is getting longer. C. The global expansion of major retailers into other countries has slowed down. D. The green movement has not yet affected retailing. E. Online buying is growing at a much brisker pace than retail buying as a whole.

E. Online buying is growing at a much brisker pace than retail buying as a whole.

One retail trend resulting from economic conditions is​ ________. A. ​pop-up stores B. the growth of social media retailing C. green retailing D. the rise of megaretailers E. tighter consumer spending

E. tighter consumer spending

Which of the following correctly describes the retail practice known as​ high-low pricing? A. ​High-low pricing means some products are priced high and others are priced low. B. ​High-low pricing means retailers charge an everyday low price. C. ​High-low pricing means the retailer does not have to run sales on selected items. D. ​High-low pricing means retailers do not have to use promotions. E. ​High-low pricing means charging higher prices on an everyday​ basis, coupled with frequent sales and other price promotions.

E. ​High-low pricing means charging higher prices on an everyday​ basis, coupled with frequent sales and other price promotions.

The retail marketing mix consists of which of the​ following? A. Product and service​ assortment, retail​ prices, promotion, and retail targeting B. Product and service​ assortment, retail​ prices, promotion, and location C. Product and service​ assortment, retail​ prices, promotion, and store positioning D. Product and service​ assortment, retail​ prices, promotion and store differentiation. E. Product and service​ assortment, retail​ prices, promotion, and retail segmentation

B. Product and service​ assortment, retail​ prices, promotion, and location

What is the overall goal when retailers choose their product​ assortment? A. Offer as many products as they can fit on the shelves. B. Offer the same products as their competitors. C. Differentiate the retailer while matching target​ shoppers' expectations. D. Offer products that will appeal to as many segments as possible. E. Only choose products that will maximize profits.

C. Differentiate the retailer while matching target​ shoppers' expectations.

Which type of retailer carries a narrow product line with deep assortments within those​ lines? A. Department stores B. Supermarkets C. Specialty stores D. Superstores E. Convenience stores

C. Specialty stores

Which of the following statements about retailer marketing decisions is​ correct? A. Retailers do not differentiate themselves on their service mix. B. Most retailers seek either high markups on higher volume or low markups on lower volume. C. Retailers do not have to segment and target their markets. D. Many retailers identify three critical factors for retail​ success: location,​ location, and location. E. Stores do not need to differentiate and position themselves.

D. Many retailers identify three critical factors for retail​ success: location,​ location, and location.

​________ refers to the activities involved in selling products or services directly to final consumers for their​ personal, nonbusiness use. A. Manufacturing B. Shopper marketing C. Warehousing D. Retailing E. Wholesaling

D. Retailing

Hotels and​ motels, banks,​ airlines, restaurants,​ colleges, hospitals, movie​ theaters, tennis​ clubs, bowling​ alleys, repair​ services, hair​ salons, and dry cleaners are all examples of​ ________. A. service retailers B. ​non-retailers C. specialty stores D. franchises E. wholesalers

A. service retailers

Carefully orchestrating the​ store's layout and​ displays, background​ music, colors, and smells is related to​ ________. A. megaretailing B. green retailing C. online retailing D. experiential retailing E. social media retailing

D. experiential retailing