Marketing Chapter 4

What is the first step in ethical decision making?

Identify the issue

What are the criteria for being a conscious marketer?

Incorporates higher purpose, views business as an adaptive system, social responsibility is at the core of business, realizes that the business is a subset of society.

Business Ethics

Distinguishing between right and wronf in business setting

Triple Bottom Line

Economic, social, and environmental performance

What are the CSR stakeholders

Marketplace, employees, customers, and society

What are the principles of conscious marketing

Presence of conscious leadership which creates a corporate culture

conscious marketing

Purpose greater than just making a profit

What are the principles of conscious marketing

Recognition of marketings greater purpose

Corporate Social Responsibility

a business's concern for society's welfare

What is the second step of ethical decision making?

gather additional data needed to understand the issue

What is the the third step in ethical decision making?

Brainstorm and evaluate alternative solutions

Stakeholders

Broad set of people who are affected by a firms actions

What is the fourth step in ethical decision making?

Chose a course of action

What are the principles of conscious marketing

Consideration of stakeholder and their interdependence

Describe what constitutes marketing's greater purpose

Corporate m social responsibility as an element of conscious marketing

What are the principles of conscious marketing

Understanding that decisions are ethically based

Marketing Ethics

the moral standards that guide marketing decisions and actions