Marketing Chapter 5

What determines if a buyer is satisfied or dissatisfied with a​ purchase? a. Whether or not the buyer experiences cognitive dissonance b. The number of alternatives considered in the purchase decision c. The relationship between the​ consumer's expectations and the​ product's perceived performance d. How others feel about the purchase e. The amount of information gathered in the decision process

c. The relationship between the​ consumer's expectations and the​ product's perceived performance

Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand? a. brand perception b. brand architecture c. brand personality d. brand loyalty e. brand equity

c. brand personality

Bill thought he had received the best deal on his riding mower. Shortly after the purchase, Bill started to notice certain disadvantages of his new riding mower as he learned more about other riding mowers available in the same price range. Bill is in which of the following stages of the buyer decision process? a. purchase decision b. need recognition c. post purchase behavior d. information search e. alternate evaluation

c. post purchase behavior

Bill thought he had received the best deal on his riding mower. Shortly after the purchase, Bill started to notice certain disadvantages of his new riding mower as he learned more about other riding mowers available in the same price range. Bill is in which of the following stages of the buyer decision process? a. purchase decision b. need recognition c. postpurchase behavior d. information search e. alternate evaluation

c. postpurchase behavior

Which of the following types of marketing involves creating opinion leaders to serve as brand ambassadors to spread the word about a​ company's products? a. Social marketing b. Values marketing c. Traditional marketing d. Buzz marketing e. Direct marketing

d. Buzz marketing

A(n) ________ reflects the general esteem given to the different roles of a person by society. a. motive b. attitude c. belief d. tradition e. status

e. status

Which of the following is a personal factor that influences a consumer's buying behavior? a. life-cycle stage b. motivation c. status d. family e. social networks

a. life-cycle stage

Consumers can obtain information from any of several sources. Which source is the most effective in that they legitimize the​ product? a. The Internet b. Personal sources c. Media sources d. Commercial sources e. Public sources

b. personal sources

A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________. a. membership group b. reference group c. laggard d. subculture e. late-majority adopter

b. reference group

In a​ _________, the​ business-to-business buyer reorders something without modifications. a. new task b. straight rebuy c. buying decision d. modified rebuy e. system selling

b. straight rebuy

________ is the degree to which an innovation fits the values and experiences of potential consumers. a. Relative advantage b. Divisibility c. Complexity d. Compatibility e. Communicability

d. Compatibility

This adopter group is skeptical and only adopts new products after a majority of people has tried it. a. Innovators. b. Early mainstream tweeners. c. Early adopters. d. Late mainstream. e. Lagging super tween adopters.

d. Late mainstream.

Which of the following is a social factor that influences consumer buying​ behavior? a. Economic situation b. Life-cycle stage c. Occupation d. Roles and status e. Personality

d. Roles and status

_________ refers to the degree to which innovation appears superior to existing products. a. Complexity b. Communicability c. Divisibility d. Compatibility e. Relative advantage

e. Relative advantage

Jeff is in the process of buying a new car. He carefully analyzes the features that he wants in a car, and perceives significant differences in price, quality, and features among three of his favorite models. He rates the models on each factor and ranks them in the order of his preference. To which of the following stages of the buyer decision process will Jeff most likely proceed next? a. postpurchase behavior b. evaluation of alternatives c. information search d. need recognition e. purchase decision

e. purchase decision

What is the nature of demand in business​ markets? a. Business market demand is independent of consumer market demand. b. Demand in business markets is derived demand. c. Demand in business markets fluctuates less than in consumer markets. d. Demand in business markets does not fluctuate. e. Demand in business markets is elastic.

b. Demand in business markets is derived demand.

According to the model of buyer​ behavior, what is in a​ buyer's black​ box? a. Attitudes and preferences b. The​ buyer's characteristics and the​ buyer's decision process c. Purchase behavior d. The four Ps e. Cultural forces

b. The​ buyer's characteristics and the​ buyer's decision process

A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers' ________. a. social network usage rates b. economic situations c. occupational needs d. purchasing perceptions e. brand affiliations

b. economic situations

A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process. a. personality b. motive c. attitude d. learning e. perception

b. motive

Which of the following is a personal factor that influences a​ consumer's buying​ behavior? a. Status b. Occupation c. Motivation d. Social networks e. Family

b. occupation

Age, personality, buying​ style, and job position are​ ________ factors that can influence the business buying decision process. a. interpersonal b. organizational c. cultural d. individual e. economic

d. individual