Marketing - Chapter 5 Quiz
Which of the following is likely to slow the adoption of a new technology? A. Relative advantage B. Conceptual complexity C. Communicability D. Divisibility E. Compatibility
B. Conceptual complexity
What is the first step of the buyer decision process? A. Purchase decision B. Need recognition C. Post-purchase behavior D. Alternative evaluation E. Information search
B. Need recognition
______________________ determines if a buyer is satisfied or dissatisfied with a purchase. A. The amount of information gathered in the decision-making process B. The number of alternatives considered in the purchase decision C. How others feel about the purchase D. The relationship between the consumer's expectations and the product's perceived performance E. Whether or not the buyer experiences cognitive dissonance
D. The relationship between the consumer's expectations and the product's perceived performance
The business buying process can be a complex and complicated process with eight basic stages. Which of the following is the first stage in this process? A. Problem recognition B. Supplier search C. Proposal solicitation D. Supplier selection E. General need description
A. Problem recognition
When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________. A. generating person-to-person brand conversations B. identifying and targeting late adopters C. withdrawing from online social networks D. developing print and radio advertisements E. pushing one-way commercials at customers
A. generating person-to-person brand conversations
Which of the following is NOT one of the typical advantages of e-procurement systems? A. Eliminating paperwork B. Improving customer-supplier relationships C. Finding better supplier resources D. Reducing time between order and delivery E. Allowing buyers to focus on more strategic issues
B. Improving customer-supplier relationships
A purse company's ads feature the members of a popular housewives reality show. Product sales increase significantly among fans. From fans' viewpoint, the housewives reality show is a ______________. A. family group B. reference group C. membership group D. late-majority adopter E. lagging adopter
B. reference group
_________ refers to the practice of integrating ethnic themes and cross-cultural practices within a company's mainstream marketing. A. Guerilla marketing B. Cause marketing C. Total market strategy D. Buzz marketing E. Viral marketing
C. Total market strategy
Which of the five characteristics identified has an inverse relationship with an innovation's rate of adoption, meaning as this characteristic increases, the rate of adoption is slower? A. Relative advantage B. Compatibility C. Communicability D. Complexity E. Divisibility
D. Complexity
What is the nature of demand in business markets? A. Demand in business markets does not fluctuate. B. Demand in business markets fluctuates less than in consumer markets. C. Business market demand is independent of consumer market demand. D. Demand in business markets is derived demand. E. Demand in business markets is elastic.
D. Demand in business markets is derived demand.
Which of the following needs in Maslow's hierarchy is generally satisfied first? A. Safety needs B. Social needs C. Self-actualization needs D. Physiological needs E. Esteem needs
D. Physiological needs
___________________ consists of many different people who play multiple roles in the buying process. A. Buying actors B. The buying nucleus C. The purchasing team D. The buying center E. Buying agents
D. The buying center
Which of the following refers to the degree to which an innovation fits the values and experiences of potential consumers? A. Compatibility B. Complexity C. Divisibility D. Relative advantage E. Communicability
A. Compatibility
Which of the following statements regarding the business market is correct? A. The business market has more buyers than the consumer market. B. The business market is not as large as the consumer market in terms of dollars spent and items purchased. C. Many sets of business purchases are made for one set of consumer purchases. D. Business buying decisions are less complex than consumer buying decisions. E. In the business market buying process, buyers and sellers are less dependent on each other than in the consumer market.
C. Many sets of business purchases are made for one set of consumer purchases.
________________ is one problem with business-to-business e-procurement. Question content area bottom Part 1 A. Reduced purchasing efficiency B. Increased paperwork requirements C. Increased time between order and delivery D. Suppliers being pitted against one another E. Increased transaction costs
D. Suppliers being pitted against one another
