Marketing - Chapter 5 Quiz

Which of the following is likely to slow the adoption of a new​ technology? A. Relative advantage B. Conceptual complexity C. Communicability D. Divisibility E. Compatibility

B. Conceptual complexity

What is the first step of the buyer decision​ process? A. Purchase decision B. Need recognition C. ​Post-purchase behavior D. Alternative evaluation E. Information search

B. Need recognition

______________________ determines if a buyer is satisfied or dissatisfied with a purchase. A. The amount of information gathered in the​ decision-making process B. The number of alternatives considered in the purchase decision C. How others feel about the purchase D. The relationship between the​ consumer's expectations and the​ product's perceived performance E. Whether or not the buyer experiences cognitive dissonance

D. The relationship between the​ consumer's expectations and the​ product's perceived performance

The business buying process can be a complex and complicated process with eight basic stages. Which of the following is the first stage in this​ process? A. Problem recognition B. Supplier search C. Proposal solicitation D. Supplier selection E. General need description

A. Problem recognition

When marketers want to promote their products and services through​ word-of-mouth marketing​ programs, they typically begin by​ ________. A. generating​ person-to-person brand conversations B. identifying and targeting late adopters C. withdrawing from online social networks D. developing print and radio advertisements E. pushing​ one-way commercials at customers

A. generating​ person-to-person brand conversations

Which of the following is NOT one of the typical advantages of​ e-procurement systems? A. Eliminating paperwork B. Improving​ customer-supplier relationships C. Finding better supplier resources D. Reducing time between order and delivery E. Allowing buyers to focus on more strategic issues

B. Improving​ customer-supplier relationships

A purse​ company's ads feature the members of a popular housewives reality show. Product sales increase significantly among fans. From​ fans' viewpoint, the housewives reality show is a​ ______________. A. family group B. reference group C. membership group D. ​late-majority adopter E. lagging adopter

B. reference group

​_________ refers to the practice of integrating ethnic themes and​ cross-cultural practices within a​ company's mainstream marketing. A. Guerilla marketing B. Cause marketing C. Total market strategy D. Buzz marketing E. Viral marketing

C. Total market strategy

Which of the five characteristics identified has an inverse relationship with an​ innovation's rate of​ adoption, meaning as this characteristic​ increases, the rate of adoption is​ slower? A. Relative advantage B. Compatibility C. Communicability D. Complexity E. Divisibility

D. Complexity

What is the nature of demand in business​ markets? A. Demand in business markets does not fluctuate. B. Demand in business markets fluctuates less than in consumer markets. C. Business market demand is independent of consumer market demand. D. Demand in business markets is derived demand. E. Demand in business markets is elastic.

D. Demand in business markets is derived demand.

Which of the following needs in​ Maslow's hierarchy is generally satisfied​ first? A. Safety needs B. Social needs C. ​Self-actualization needs D. Physiological needs E. Esteem needs

D. Physiological needs

​___________________ consists of many different people who play multiple roles in the buying process. A. Buying actors B. The buying nucleus C. The purchasing team D. The buying center E. Buying agents

D. The buying center

Which of the following refers to the degree to which an innovation fits the values and experiences of potential​ consumers? A. Compatibility B. Complexity C. Divisibility D. Relative advantage E. Communicability

A. Compatibility

Which of the following statements regarding the business market is​ correct? A. The business market has more buyers than the consumer market. B. The business market is not as large as the consumer market in terms of dollars spent and items purchased. C. Many sets of business purchases are made for one set of consumer purchases. D. Business buying decisions are less complex than consumer buying decisions. E. In the business market buying​ process, buyers and sellers are less dependent on each other than in the consumer market.

C. Many sets of business purchases are made for one set of consumer purchases.

________________ is one problem with​ business-to-business e-procurement. Question content area bottom Part 1 A. Reduced purchasing efficiency B. Increased paperwork requirements C. Increased time between order and delivery D. Suppliers being pitted against one another E. Increased transaction costs

D. Suppliers being pitted against one another