Marketing chapter 5 vocab

A(n) ________ becomes a motive when it is directed toward a particular stimulus object

drive

A child in the United States is exposed to many values including achievement and success, freedom, individualism, hard work, and material comfort. These are symbolic of American ________.

Culture

Which of the following is a social factor that influences consumer buying behavior?

Family

When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________

Generating person to person brand conversation

Which of the following is a personal factor that influences a consumer's buying behavior

Life- cycle stage

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others

Opinion Leaders

A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________.

Reference group

________ refers to the unique psychological characteristics that distinguish a person or group

personality

________ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands

selective retention

Which of the following needs in Maslow's hierarchy is generally satisfied last

self actualization

Hallmark's classic "When you care enough to send the very best" slogan appeals to which need category in Maslow's hierarchy

social

What is the most important consumer buying organization in society

the family

________ are the most affluent and brand conscious demographic segment in the United States.

Asian Americans

Many marketers now embrace a ________ strategy, integrating ethnic and cross-cultural perspectives within their mainstream marketing.

Total Market

Which of the following is most likely a true statement about social class?

Social classes show distinct product preferences in areas such as clothing

According to Sigmund Freud's theory, a person's buying decisions are

affected by subconscious, hidden motivation

A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process

motive

Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand

brand personality

According to Maslow's hierarchy of needs, which of the following is most likely an esteem need

status

A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers'

economic situations

Which of the following is a psychographic characteristic of a consumer

lifestyle

________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world

perception

A(n) ________ reflects the general esteem given to the different roles of a person by society

status