Marketing chapter 5 vocab
A(n) ________ becomes a motive when it is directed toward a particular stimulus object
drive
A child in the United States is exposed to many values including achievement and success, freedom, individualism, hard work, and material comfort. These are symbolic of American ________.
Culture
Which of the following is a social factor that influences consumer buying behavior?
Family
When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________
Generating person to person brand conversation
Which of the following is a personal factor that influences a consumer's buying behavior
Life- cycle stage
________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others
Opinion Leaders
A shoe company's ads feature the members of a popular country music band. Product sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ________.
Reference group
________ refers to the unique psychological characteristics that distinguish a person or group
personality
________ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands
selective retention
Which of the following needs in Maslow's hierarchy is generally satisfied last
self actualization
Hallmark's classic "When you care enough to send the very best" slogan appeals to which need category in Maslow's hierarchy
social
What is the most important consumer buying organization in society
the family
________ are the most affluent and brand conscious demographic segment in the United States.
Asian Americans
Many marketers now embrace a ________ strategy, integrating ethnic and cross-cultural perspectives within their mainstream marketing.
Total Market
Which of the following is most likely a true statement about social class?
Social classes show distinct product preferences in areas such as clothing
According to Sigmund Freud's theory, a person's buying decisions are
affected by subconscious, hidden motivation
A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process
motive
Which of the following terms is used to describe a specific mix of human traits that may be attributed to a particular brand
brand personality
According to Maslow's hierarchy of needs, which of the following is most likely an esteem need
status
A marketing firm has been assigned the task of watching trends in spending, personal income, savings, and interest rates. The marketing firm is most likely gathering information about consumers'
economic situations
Which of the following is a psychographic characteristic of a consumer
lifestyle
________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world
perception
A(n) ________ reflects the general esteem given to the different roles of a person by society
status