Marketing Chapter 6 Quiz (week 5)

Socially responsible target marketing would classify which of the following as an especially vulnerable target market for harmful or controversial​ products? A. Females B. Baby Boomers C. Single households D. Children E. Wealthy consumers

D. Children

A company can differentiate itself from competitors using symbols such as​ McDonald's golden​ arches, Twitter's​ bird, and the Nike swoosh. Which type of differentiation is​ this? A. Services differentiation B. Channel differentiation C. People differentiation D. Image differentiation E. Product differentiation

D. Image differentiation

Your local pizzeria promises​ "Delivery in 30 minutes or less or the pizza is​ free." What point of differentiation is​ this? A. Channel differentiation B. Services differentiation C. Image differentiation D. People differentiation E. Product differentiation

B. Services differentiation

The website leftyslefthand.com markets products to​ left-handed consumers only. Which targeting strategy does this​ represent? A. Concentrated marketing B. Segmented marketing C. Differentiated marketing D. Micromarketing E. Undifferentiated marketing

A. Concentrated marketing

________ involves dividing a market into smaller segments of buyers with distinct needs or behaviors that might require separate marketing strategies. A. Market segmenting B. Mass marketing C. Positioning D. Market targeting E. Differentiation

A. Market segmenting

Which of the following would make a segment less attractive to​ enter? A. New entrants finding it easy to enter the segment B. Buyers with weak bargaining power C. Suppliers with weak bargaining power D. Very few substitute products E. A lack of aggressive competitors

A. New entrants finding it easy to enter the segment

H2Coast, an automobile​ manufacturer, produces​ fuel-efficient hybrid vehicles that are targeted toward​ middle-income consumer groups. H2Coast most likely segments the consumer market based on​ ________ variables. A. demographic B. psychographic C. geographic D. behavioral E. universal

A. demographic

Toyota allows Scion buyers to customize their cars to meet their exact needs and preferences. This is an example of​ ____________. A. micromarketing B. differentiated marketing C. undifferentiated marketing D. segmented marketing E. concentrated marketing

A. micromarketing

Many marketers think that companies should aggressively promote only one benefit to the target market. The benefit promoted is known as​ a(n) ________. A. unique selling proposition B. unique product proposition C. unique position proposition D. unique benefit proposition E. unique difference proposition

A. unique selling proposition

_____ consists of arranging for a market offering to occupy a​ clear, distinctive, and desirable place relative to competing products in the minds of target consumers. A. Market targeting B. Positioning C. Differentiation D. Market segmentation E. Mass marketing

B. Positioning

Which of the following is a variable used to segment consumer buyers that is not used to segment business​ buyers? A. Operating characteristics B. Psychographics C. Purchasing approaches D. Personal characteristics E. Situational factors

B. Psychographics

Byron Tied 2 Bowties groups its customers by regions in the United​ States, such as​ Midwest, Northeast, and Southwest. For each​ region, Byron Tied 2 Bowties creates a different set of advertisements and promotions. On which of the following segmentation variables does the firm divide its​ market? A. Demographics B. Benefits sought C. Geography D. Behavior E. Personality

C. Geography

__________ show consumer perceptions of their brands versus those of competing products on important buying dimensions. A. Psychographic maps B. Target segment maps C. Perceptual positioning maps D. Competitively positioned maps E. Competitive maps

C. Perceptual positioning maps

Grocers in neighborhoods with a large Hispanic population typically carry more brands that Hispanic consumers prefer than grocers in other neighborhoods. This is an example of​ ________. A. differentiated marketing B. undifferentiated marketing C. individual marketing D. local marketing E. concentrated marketing

D. local marketing

Heeltoe, a boutique that caters to the footwear needs of​ women, manufactures two different lines of footwear based on the purchasing power of its customers. One product line caters to the needs of​ affluent, middle-aged​ women, and the other line targets younger professionals and homemakers. Heeltoe most likely segments the consumer market based on​ ________ variables. A. geographic B. psychographic C. behavioral D. universal E. demographic

E. demographic