Marketing chapter 8 and 10
Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent
Administered VMS
Which of the following is an example of horizontal channel conflict
Ford dealer complaining that another Ford dealer is advertising in its territory.
Producers of convenience products typically use
INTENSIVE distribution
At which stage of the new product development process is crowdsourcing used
Idea Generation
Which of the following describes a just-in-time logistics system
Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations
Which of the following statements is true regarding product life cycle curves
Marketers do not know the exact shape and length of their product's life cycle in advance
Which of the following is a reason that producers use marketing channels and channel intermediaries
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers
Which of the following statements regarding socially responsible product decisions is correct
The government may prevent companies from adding products through acquisitions if the effect threatens to decrease competition
Under which type of system does the customer share real-time data on sales and current inventory levels with the supplier, and the supplier then takes full responsibility for managing inventories and deliveries?
Vendor managed Inventory
What are the four major functions of logistics
Warehousing, inventory management, transportation, logistics information management
a company can obtain new products by buying a whole company, a patent, or a license to produce someone else's product
acquisition
Channels often involve long-term commitments and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental changes
adaptability criteria
What is the first step in marketing channel design
analyzing consumer needs
is a layer of intermediaries that performs some work in bringing the product and its ownership closer to find the final buyer.
channel level
Which of the following is NOT a product life cycle (PLC) stage
commercialization
After ideas are screened, the next stage of the new product development process is
concept development and testing
is made up of one or more independent producers, wholesalers, retailers, and consumers
conventional distribution channel
Sherwin-Williams sells its paint and other branded products exclusively through company-owned retail stores. Sherwin-Williams has established a
corporate VMS
Contributors of short-listed ideas will be adequately rewarded. In this case, Goldtone is using ___ to generate new product ideas
crowd sourcing
Online marketers taking business from traditional brick-and-mortar retailers is an example of
disintermediation
In the early 1970's, Gary Dahl sold pet rocks. The product had a short, temporary period of unusually high sales driven by consumer enthusiasm and immediate product popularity, but then sales declined very quickly. The PLC sales pattern for pet rocks is known as
fad
What is the most common type of a contractual VMS
franchise
Sales are rising rapidly, competitors are growing in number and the customers are early adopters. Which stage of the PLC does this describe
growth
When a product is in the decline stage of the PLC, a company may reduce various costs (plant and equipment, maintenance, R&D, advertising, sales force), hoping that sales hold up. In other words, they are
harvesting the product
Learning Institute managers will most likely use ________ next to arrive at a realistic number of ideas to adopt.
idea screening
Which of the following statements about new product development strategy is correct
innovation can be very expensive and risky
A company launching a new product at the commercialization stage of new product development must first decide on
introduction timing
One key function performed by channel members is ___________, or shaping offers to meet the buyer's needs, including activities such as manufacturing, grading, assembling, and packaging
matching
Most products are at which stage of their product lifecycle
maturity
Full-line forcing is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. Which of the following statements is true regarding full-line forcing
may or may not be legal
Which of the following statements concerning new products is correct
modified and improved products are considered new
Which of the following would be an appropriate strategy during the maturity stage of the product lifecycle
modify market, product offering, product mix
The length of a channel is indicated by
number of Intermediary Levels
Companies now use ________ and supply chain management software to help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners
partner relationship management
Companies today see channel members as first-line customers and practice strong
partner relationship management
At which stage of the new product development process is a physical product first developed
product development
To be more socially responsible, some companies are appointing
product stewards
Which technology could one day make the entire supply chain intelligent and automated
radio frequency inventory
When the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and
responsibilities of channel members
involves reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers
reverse logistics
When Dr. Lawncare developed his revolutionary new solar powered lawnmower, he knew that during the introductory stage of the product lifecycle
sales slow, profits non-existent
Which of the following statements is true regarding standardizing products for international markets
standarization DECREASES product design, manufacturing, and marketing costs
Which channel partners in a company's supply chain are upstream from a manufacturer or producer
suppliers
Installing an innovation management system to collect, review, evaluate, and manage new product ideas represents a
systematic
When setting channel objectives, companies should state the objectives in terms of
targeted levels of customer service
Which of the following is an external source of new product ideas for a company
trade magazines
Which of the following statements is correct concerning service marketers going global
trend toward growth of global service companies
To create successful new products, a company must
understand its consumers, markets, competitors
is made up of the company, suppliers, distributors, and, ultimately, customers who "partner" with each other to improve the performance of the entire system.
value delivery network
Intuit follows a "Design for Delight (D4D)" development philosophy that products should delight customers by providing experiences that exceed expectations. Which new product development approach is Intuit using
Customer-centered new product development
