Marketing chapter 8 and 10

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent

Administered VMS

Which of the following is an example of horizontal channel​ conflict

Ford dealer complaining that another Ford dealer is advertising in its territory.

Producers of convenience products typically use​

INTENSIVE distribution

At which stage of the new product development process is crowdsourcing​ used

Idea Generation

Which of the following describes a​ just-in-time logistics​ system

Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations

Which of the following statements is true regarding product life cycle​ curves

Marketers do not know the exact shape and length of their​ product's life cycle in advance

Which of the following is a reason that producers use marketing channels and channel​ intermediaries

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers

Which of the following statements regarding socially responsible product decisions is​ correct

The government may prevent companies from adding products through acquisitions if the effect threatens to decrease competition

Under which type of system does the customer share​ real-time data on sales and current inventory levels with the​ supplier, and the supplier then takes full responsibility for managing inventories and​ deliveries?

Vendor managed Inventory

What are the four major functions of​ logistics

Warehousing, inventory​ management, transportation, logistics information management

a company can obtain new products by buying a whole​ company, a​ patent, or a license to produce someone​ else's product

acquisition

Channels often involve​ long-term commitments and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental​ changes

adaptability criteria

What is the first step in marketing channel​ design

analyzing consumer needs

is a layer of intermediaries that performs some work in bringing the product and its ownership closer to find the final buyer.

channel level

Which of the following is NOT a product life cycle​ (PLC) stage

commercialization

After ideas are​ screened, the next stage of the new product development process is​

concept development and testing

is made up of one or more independent​ producers, wholesalers,​ retailers, and consumers

conventional distribution channel

​Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a

corporate VMS

Contributors of​ short-listed ideas will be adequately rewarded. In this​ case, Goldtone is using ___ to generate new product ideas

crowd sourcing

Online marketers taking business from traditional​ brick-and-mortar retailers is an example of​

disintermediation

In the early​ 1970's, Gary Dahl sold pet rocks. The product had a​ short, temporary period of unusually high sales driven by consumer enthusiasm and immediate product​ popularity, but then sales declined very quickly. The PLC sales pattern for pet rocks is known as

fad

What is the most common type of a contractual​ VMS

franchise

Sales are rising​ rapidly, competitors are growing in number and the customers are early adopters. Which stage of the PLC does this​ describe

growth

When a product is in the decline stage of the​ PLC, a company may reduce various costs​ (plant and​ equipment, maintenance,​ R&D, advertising, sales​ force), hoping that sales hold up. In other​ words, they are​

harvesting the product

Learning Institute managers will most likely use​ ________ next to arrive at a realistic number of ideas to adopt.

idea screening

Which of the following statements about new product development strategy is​ correct

innovation can be very expensive and risky

A company launching a new product at the commercialization stage of new product development must first decide on​

introduction timing

One key function performed by channel members is​ ___________, or shaping offers to meet the​ buyer's needs, including activities such as​ manufacturing, grading,​ assembling, and packaging

matching

Most products are at which stage of their product​ lifecycle

maturity

Full-line forcing is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. Which of the following statements is true regarding​ full-line forcing

may or may not be legal

Which of the following statements concerning new products is​ correct

modified and improved products are considered new

Which of the following would be an appropriate strategy during the maturity stage of the product​ lifecycle

modify market, product offering, product mix

The length of a channel is indicated by​

number of Intermediary Levels

Companies now use​ ________ and supply chain management software to help​ recruit, train,​ organize, manage,​ motivate, and evaluate relationships with channel partners

partner relationship management

Companies today see channel members as​ first-line customers and practice strong​

partner relationship management

At which stage of the new product development process is a physical product first​ developed

product development

To be more socially​ responsible, some companies are appointing​

product stewards

Which technology could one day make the entire supply chain intelligent and​ automated

radio frequency inventory

When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​

responsibilities of channel members

involves​ reusing, recycling,​ refurbishing, or disposing of​ broken, unwanted, or excess products returned by consumers or resellers

reverse logistics

When Dr. Lawncare developed his revolutionary new solar powered​ lawnmower, he knew that during the introductory stage of the product lifecycle

sales slow, profits non-existent

Which of the following statements is true regarding standardizing products for international​ markets

standarization DECREASES product design, manufacturing, and marketing costs

Which channel partners in a​ company's supply chain are upstream from a manufacturer or​ producer

suppliers

Installing an innovation management system to​ collect, review,​ evaluate, and manage new product ideas represents​ a

systematic

When setting channel​ objectives, companies should state the objectives in terms of​

targeted levels of customer service

Which of the following is an external source of new product ideas for a​ company

trade magazines

Which of the following statements is correct concerning service marketers going​ global

trend toward growth of global service companies

To create successful new​ products, a company must​

understand its consumers, markets, competitors

is made up of the​ company, suppliers,​ distributors, and,​ ultimately, customers who​ "partner" with each other to improve the performance of the entire system.

value delivery network

Intuit follows a​ "Design for Delight​ (D4D)" development philosophy that products should delight customers by providing experiences that exceed expectations. Which new product development approach is Intuit​ using

​Customer-centered new product development