marketing example questions

Any paid form of nonpersonal presentation andpromotion of ideas, goods, or services by an identifiedsponsor is called

Advertising

Strategies that strongly position a company againstcompetitors and that give the company the best possiblestrategic advantage are ________ strategies

Competitive Marketing

Which of the following are examples of close competitors?

McDonald's and Burger King

Kraft has adapted its popular Oreo cookie to the unique tastes ofconsumers all around the world, whether it's mango-and-orangeflavored Oreos in the Asia Pacific region, green tea Oreos inChina, a chocolate and peanut variety in Indonesia, or bananaand dulce de leche in Argentina. This is an example of ____

Product Adaptation

Using a(n) ________ strategy, the producer directs itsmarketing activities toward final consumers to inducethem to buy the product.

Pull

Country Kitchen and Perkins are both a chain offamily restaurants featuring diner-like menus withreasonably priced items. These companies are in the same ___

Strategic group

________ calls for meeting the present needs ofconsumers and businesses while also preserving orenhancing the ability of future generations to meet theirneeds

Sustainable Marketing

_______ refer(s) to sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers

Trade Promotions

A company is guilty of ________ if thecompany forgets latent competitors and onlyfocuses on current competitors

competitor myopia

Nintendo, producer of the Wii video game console,might define its competitors as other makers ofphysically interactive video games. But from a(n)________ point of view, it would include all firmsmaking physically interactive recreational products

market

Companies can identify their competitors fromboth ________ points of view

market and industry