MARKETING FINAL - CHAPTER 10

One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________ theory, which stresses that each participant gives something to the other and hopes to receive something in return. A) gestalt B) exchange C) gemba D) satisfaction/dissatisfaction

B

A company who uses the home shopping party method is ________. A) Amway B) Tupperware C) Mary Kay D) All of the above

D

A coupon-dispensing machine in a grocery aisle and an employee handing out free samples of a new product are both examples of ________. A) pretailing B) retail theming C) shopping orientations D) POP stimuli

D

A general attitude toward shopping is called ________. A) shopping addiction B) shopping feeling C) shopping psychology D) shopping orientation

D

Reusing other people's things is unimportant in our throwaway society.

FALSE

Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________. A) product disposal B) usage situation C) mood D) sales interaction

B

Allison Chewie felt she was always pressed for time; she was feeling ________. A) time pressure B) time poverty C) psychological time D) social time

B

A vending machine is a good illustration of a point-of-purchase display.

FALSE

________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers. A) Pretailing B) Atmospherics C) Marketing-landscaping D) Store image

B

Which of the following is considered a postpurchase process? A) the shopping experience B) mood C) consumer satisfaction D) shopping orientation

C

The growth of a "sharing economy" changes how many consumers think about buying rather than renting products.

TRUE

The thrill of the hunt is considered a hedonic shopping motive.

TRUE

The underground economy in the form of flea markets and other used-product sales formats is a significant element in the U.S. market.

TRUE

A pop-up store is purposefully designed to come and go very rapidly.

TRUE

A typical antecedent state that a consumer might experience as he or she approaches the purchase environment is ________. A) time pressure B) sales interactions C) product disposal D) point-of-purchase stimuli

A

In general, people from which of the following cultures have typically been shown to wait the most patiently while standing in a long line? A) Asian B) French C) American D) Italian

A

A ________ orientation dimension distinguishes between people who prefer to do one thing at a time and those who have multitasking time styles. A) social B) polychronic C) planning D) temporal

B

A store environment that has been made to resemble a living room where customers can relax, hang out with friends, or even learn is referred to as a(n) ________. A) marketscape B) being space C) mindscape D) activity space

B

Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the store, Julie is always in a better mood. Springer's Old Country Gifts has attracted Julie with its ________. A) store position B) atmospherics C) subliminal clues D) marketscape theme

B

The psychological dimension of time or how it is experienced is an important factor in what mathematical study? A) polychromic activity B) queuing theory C) temporal tasking D) physical metrics

B

A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel. A) post-purchase process B) purchase process C) consumption situation D) psychological situation

C

A ________ includes a buyer, a seller, and a product or service and other factors. A) seller consumption B) buyer consumption C) consumption situation D) none of the above

C

A study found that women who engage in extensive information search and comparison shopping were most likely to select which of the following metaphors to express their perspective of time? A) Time is a pressure cooker. B) Time is a river. C) Time is a map. D) Time is a feast.

C

Anna Jeter has a sudden urge she couldn't resist to buy a new purse; she was engaging in ________. A) unplanned buying B) point of purchase stimuli C) impulse buying D) none of the above

C

In a(n) ________, consumers participate in the production of the products or services they buy. A) pop-up store B) minipreneur shop C) activity store D) sharing site

C

The perception of time is different in different cultures. It would likely be most accepted for employees to be paid by the hour in a culture with which of the following perceptions of time? A) river B) map C) pressure cooker D) mirror

C

Which dimension of psychological time includes the categorization of "time for me"? A) temporal orientation dimension B) planning orientation dimension C) social dimension D) polychronic dimension

C

Wynona was impulsive. Her friends accused her of being calculating, but she thought of herself as simply an analytical thinker. She wanted what she wanted and tomorrow could take care of itself. Researchers would classify her as being a hedonic variety-seeker. Which of the following time metaphors would best capture Wynona's perspective of time? A) Time is a pressure cooker. B) Time is a map. C) Time is a feast. D) Time is a mirror.

C

According to the Issues Related to Purchase and Postpurchase Activities model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions. A) antecedent state B) post-purchase process C) cognitive process D) purchase environment

D

Hedonic shopping motives include ________. A) social experiences B) interpersonal attraction C) thrill of the hunt D) all of the above

D

Innovative merchants have turned to retail theming to provide new ways to stimulate and encourage consumers during their shopping experience. A retailer that used a simulated outdoor environment (such as a fishing pond with real fish) to attract outdoor enthusiasts to the retail store is using a ________ theme. A) marketscape B) cyberspace C) mindscape D) landscape

D

The day reconstruction method requires a respondent to ________. A) dispose of any unused product during a specified period of time B) keep a record of everything he or she recycles during the month C) try to remember what he or she did a month ago on the same day of the week D) keep a diary of everything he or she did during the day

D

A good metaphor for women whose time-styles are spontaneous in their planning orientation and have a present focus is "Time is a mirror."

FALSE

A retailer using a marketplace theme gives consumers the opportunity to enter into a world of fantasy (such as one where the person becomes a virtual hunter, race car driver, or fashion model) as they shop.

FALSE

A typical antecedent state is product disposal.

FALSE

A typical utilitarian shopping motive is interpersonal attraction.

FALSE

Clothing choices are often heavily influenced by the situation in which the consumer needs to wear them.

FALSE

Consumers' physical and social environments have little to do with the motives that are constructed for product usage.

FALSE

Customers are more likely to buy an inferior product now rather than wait for a better one if their culture thinks of time as a map rather than as a river.

FALSE

Ecommerce is a term that shows that many consumers want to squeeze more value out of their possessions by selling or trading them.

FALSE

A temporal factor is one that reflects sense of time.

TRUE

Concern about the environment, coupled with a need for convenience, makes ease of product disposal a key product attribute.

TRUE

Consumers overall reactions to a product after they have bought is referred to as consumer satisfaction/dissatisfaction

TRUE

Impulse items such as candy or gum are placed near the checkout.

TRUE

The fact that some customers will pay three to four times as much as others to fly first class, even though the plane arrives at the same time for every passenger, demonstrates the importance of both the social and physical surroundings in the marketplace.

TRUE

Time poverty is creating opportunities for many new products that allow people to multitask.

TRUE

Time poverty seems to be more a problem of perception than of fact.

TRUE

When a retail customer experiences a sudden, irresistable urge she simply can't resist, the customer is experiencing impulse buying.

TRUE

Most Americans will state that they are always rushed for time even though many people have opportunities for leisure. This perception is referred to as ________. A) time poverty B) the leisure paradox C) psychological time D) circular time

A

Others who are present in a consumer's physical and social environment when purchases are made are called ________. A) co-consumers B) by-standers C) purchase competitors D) challengers

A

Stephanie loves flea markets and garage sales. She spends most of her Saturday mornings going from one to another. About once a month, she holds her own garage sale just to get rid of some of the items she purchases during the month. Stephanie is actively engaged in ________. A) lateral cycling B) divestment cycling C) freecycling D) underground cycling

A

Tara was shopping for a new pair of shoes for work. The salesperson was very helpful and friendly, bringing Tara some styles she hadn't thought to try on but that she ended up really liking. Noticing Tara's University of Wisconsin tee-shirt, the salesperson said that she was a student there. Tara ended up buying three pairs of shoes rather than the one pair she had planned on. Tara's experience shows the effect of ________ on consumer behavior. A) salespeople B) atmospherics C) retail theming D) reward power

A

The personality of a retail store is also called ________. A) store image B) retail theming C) store theming D) store layout

A

A garage sale is an example of what is called ________. A) the profit motive B) renewing C) casting away D) lateral cycling

D

A point-of-purchase stimuli is part of the purchase environment.

TRUE

If a retailer has decided to use a marketscape theme for its retail operations, the retailer's store images will be built on associations with manufactured places.

TRUE

It would be difficult to sell consumers life insurance if their notion of time is like a mirror.

TRUE

Lateral cycling, one consumer exchanges something he or she owns for something the other person owns.

TRUE

Most customers who experience an environment that is both pleasant and arousing will interpret it as an exciting environment.

TRUE

Putting more and more people into the same marketing space will increase arousal in customers. This can be seen as either positive or negative, depending upon each customer's interpretation of this arousal.

TRUE

Swishing is a term used to describe when people organize parties to exchange clothing or other personal possessions with others.

TRUE